Director of Brand Marketing

Director of Brand MarketingLocation: 4 days on-site in our office in Hudson Yards

About Us

Under Your Skin is a scalp and skin care brand built on plant stem cell technology, hormone-conscious by design. Founded by a mother and daughter who believed your beauty routine should never work against your health, we launched in Sweden in 2020 and in the US in 2025 with Credo Beauty. We are growing fast and looking for a strong brand marketer to lead continued growth.

The Role

You will own the marketing calendar and budget across brand, influencer, affiliate, and PR. You will be the connective tissue between our Creative Director, Ecommerce Manager, lifecycle/CRM team, and paid media agency, making sure the right message reaches the right person at the right moment. This is a channel-execution role with strategic ownership, not a coordinator role.

What You'll Own Consumer and category expertise. Be the internal expert on our consumer, our competitors, and the space we play in. Track category trends, competitive innovation, and shifts in consumer behavior. Bring that intelligence into every brief, every campaign, and every conversation about where the brand goes next. Brand strategy translation.

Take our brand positioning, messaging hierarchy, and target audience and turn them into a marketing plan that holds together across every channel. You are the person who makes sure the brand we have built in the strategy deck is the brand people actually experience.

Marketing budget management. Plan, allocate, and track spend across channels. Report on ROI. Make judgment calls on where to invest and where to pull back.

Influencer marketing. Identify and manage creator relationships from nano to macro. Brief clearly, review content against brand voice, track performance. TikTok-native fluency is required.

Affiliate program. Build and manage affiliate partnerships. Own recruitment, activation, and ongoing partner relationships.PR strategy and execution. Pitch and place stories about our ingredients, our founders, and our science. Own media relationships and press calendar.

Cross-channel messaging alignment. Partner with our lifecycle/CRM team and paid media agency to ensure the consumer audience we are targeting sees a coherent story, not disconnected channel tactics. You understand how a top-of-funnel TikTok moment connects to a replenishment email.

Campaign planning. Translate brand strategy into channel-level campaign plans tied to product launches, seasonal moments, and growth objectives.

What We're Looking For

• A brand person first.
• You have strong fundamentals: consumer insight, competitive analysis, pricing and positioning, innovation strategy.
• Channel skills sit on top of that foundation, not the other way around. 7 to 10 years of experience in beauty or personal care marketing
• Hands-on affiliate experience, not just oversight
• PR experience: you have pitched journalists, you have secured placements, you understand what makes a beauty story newsworthyTikTok fluency: you understand how content earns attention on the platform, not just how to post Experience managing a marketing budget with clear accountability to results
• Strong written communication, you can brief a creator or write a media pitch without it going through three rounds of editing
• Comfortable working closely with paid media teams and CRM/lifecycle without owning those channels directly Organized enough to manage multiple workstreams, decisive enough to keep things moving Nice to Have Experience in scalp care, haircare, skin health, or wellness categories Experience building an influencer program from early stage

Who You Are

• You understand that a brand with strong identity still needs relentless execution to reach the right people.
• You are not precious about the work, you care about what lands.
• You can hold the brand voice in your head and translate it into a TikTok brief, a PR pitch, and a budget spreadsheet in the same week.
• We are an equal employment opportunity employer.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.