Manager of Franchise Sales

In-person position. Dallas, TX.

Position Summary

The Franchise Sales & Development Manager is responsible for driving the growth of Twin Peaks Restaurant Group through the identification, qualification, and conversion of high-quality franchise partners, while supporting strategic market development and site selection efforts.

This role serves as a critical link between franchise sales, real estate, and development—managing the full lifecycle from lead generation through deal execution. The position partners closely with executive leadership, franchisees, brokers, and cross-functional teams to expand the brand in both new and existing markets.

Key Responsibilities

Franchise Sales & Lead Generation

• Identify, source, and qualify prospective franchise candidates aligned with Twin Peaks brand standards and growth strategy.
• Develop and manage a robust pipeline of franchise leads through outreach, networking, and industry engagement.
• Utilize tools and platforms (e.g., Seamless.ai and other lead generation systems) to generate high-volume, targeted investor prospects.
• Support the VP of Franchise Sales in ongoing investor engagement and deal progression.
• Conduct discovery calls, presentations, and follow-ups to move candidates through the sales funnel.

Market Development & Real Estate Strategy

• Partner with franchisees and brokers to identify and secure high-quality sites, including land, second-generation restaurants, and retail developments.
• Lead or participate in real estate committee discussions to evaluate and approve sites based on demographics, traffic patterns, ingress/egress, and brand requirements.
• Conduct market and site analysis to assess viability and strategic growth opportunities.
• Meet with franchisees in target markets to review site opportunities and development plans.

Deal Structuring & Execution

• Guide prospective franchisees through the full sales process, including business plan development, financial evaluation, and approval stages.
• Coordinate with Legal, Finance, and Leadership to structure franchise agreements, including ownership structures, guarantees, and deal-specific requirements.
• Ensure all franchise sales activities comply with legal, regulatory, and internal franchising requirements.
• Serve as the internal point of contact for resale opportunities, managing the process of identifying and transitioning buyers for existing locations.

Brand Representation & Industry Engagement

• Represent Twin Peaks at trade shows, franchise expos, and industry events to drive brand awareness and lead generation.
• Build relationships within the franchise and real estate communities to expand market presence and identify opportunities.
• Position Twin Peaks as a premier franchise opportunity through compelling storytelling and brand representation.

Cross-Functional Collaboration

• Partner with Operations, Development, Construction, Marketing, and Training teams to ensure alignment throughout the franchise sales and development process.
• Lead internal coordination for market entry strategies and development planning.
• Serve as a subject matter expert on franchise development and market dynamics.

Innovation & Process Improvement

• Support the development and implementation of new tools and technologies to enhance the franchise sales process (e.g., AI-driven lead generation and outreach systems).
• Continuously evaluate and improve sales processes, pipeline management, and conversion strategies.

Reporting Structure

• Report To: VP of Franchise Sales & Development

Qualifications

• Bachelor’s degree in business, Real Estate, or related field preferred (equivalent experience considered).
• 3–5+ years of experience in franchise sales, development, real estate, or a related field.
• Proven track record of generating leads and closing deals in a sales-driven environment.
• Strong understanding of franchise business models, legal frameworks, and development processes.
• Experience with market analysis, site selection, and real estate fundamentals preferred.
• Certified Franchise Executive (CFE) designation or progress toward certification is a plus.
• This role operates in a hybrid environment, including office work, field travel, and attendance at industry events and site visits.

Skills & Competencies

• Strong sales and closing ability
• Strategic thinking with strong analytical skills
• Relationship-building and networking expertise
• High level of organization and pipeline management
• Ability to influence and collaborate across multiple stakeholders
• Self-motivated with a results-driven mindset

Additional Information

This job description is intended to outline the general responsibilities and qualifications for this role. It is not an exhaustive list of all duties, responsibilities, or qualifications. Responsibilities may be modified at any time based on business needs.

Equal Employment Opportunity Statement

Twin Peaks Restaurant is committed to fostering an inclusive and diverse workplace. We are proud to be an Equal Opportunity Employer and make all employment decisions based on business needs, job requirements, and individual qualifications.

We do not discriminate on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local laws.

Twin Peaks is also committed to providing reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws.