Head of Retail Marketing & Visual Merchandising

Liwa Trading is hiring a Head of Retail Marketing in Dubai, UAE. Therefore, this Head of Retail Marketing role suits people who want to grow with a leading retail group. Moreover, you will join a capable team and contribute from day one. As a result, apply early because shortlisting is already underway.

About the Head of Retail Marketing role

The Head – Retail Marketing & Visual Merchandising will lead all in-store marketing initiatives and visual presentation strategies to drive footfall, enhance customer experience, and maximize store sales performance. This role is responsible for creating compelling retail environments, executing high-impact promotions, and ensuring consistent brand expression across all store locations.

The ideal candidate combines commercial retail understanding with strong creative and execution capabilities.

Key Responsibilities

1. Retail Marketing Strategy & Execution

• Develop and implement store-level marketing strategies to drive walk-ins and revenue.
• Plan and execute seasonal promotions, sales campaigns, and new product launches.
• Collaborate with mall management and local partners for on-ground activations.
• Ensure integration between retail, digital, and regional marketing efforts.

2. Visual Merchandising Leadership

• Define and standardize VM guidelines across all stores.
• Lead window displays, in-store layouts, signage, and promotional installations.
• Ensure effective product placement to drive conversions and increase basket size.
• Refresh store look periodically to maintain customer interest.

3. Store Performance Optimization

• Monitor KPIs: footfall, conversion rate, sell-through, average bill value, and store productivity.
• Use sales data and customer insights to refine displays and promotional activities.
• Conduct regular store audits to ensure execution excellence.

4. Brand Consistency & Customer Experience

• Maintain strong brand identity across all retail touchpoints.
• Enhance in-store experience through creative storytelling and visual appeal.
• Ensure stores reflect current campaigns and brand positioning.

5. Budget & Vendor Management

• Manage marketing and VM budgets efficiently.
• Coordinate with external vendors, fabricators, printers, and agencies.
• Ensure cost-effective and timely implementation of campaigns.

6. Team Management

• Lead, train, and mentor retail marketing and VM teams.
• Work closely with operations, merchandising, and buying teams.
• Drive accountability and performance culture within the team.

Required Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, Design, or related field.
• 8–12 years of experience in retail marketing and/or visual merchandising.
• Strong understanding of multi-store retail operations.
• Proven experience in driving store sales growth.

Core Competencies

• Commercially driven mindset
• Strong aesthetic and design sensibility
• Analytical & KPI-oriented
• Execution-focused leadership
• Excellent communication & coordination skills

Success Metrics

• Increase in same-store sales
• Improvement in conversion rate and average ticket size
• Strong VM compliance across stores
• High-impact campaign execution within budget.

About Liwa Trading in the UAE

Liwa Trading is a leading fashion and retail group operating across the UAE, with opportunities in retail. The team works in Dubai and beyond. Consequently, staff receive training, benefits and clear career progression.

How to apply

To apply for this Head of Retail Marketing job in Dubai, submit your application through the official Liwa Trading careers portal. Additionally, review the requirements above first. You can also view more roles in Dubai.