Role Summary
The incumbent leads Modora, GMG Home's flagship indoor-furniture showroom — a 3,000 sqm design-led destination on Umm Suqeim Road, Al Barsha — as a complete commercial operation. The incumbent leads a dual floor team of interior designers and retail salespeople, owns the made-to-order and customization pipeline end-to-end, and drives cabinetry and big-ticket project sales alongside day-to-day retail.
The incumbent is accountable for the showroom's commercial performance and P&L, for the visual standard of the flagship floor, for coordinating the in-showroom concession programme, and for operating the designer-to-sales handoff that converts single-item buyers into whole-room and villa projects without conflict on the floor.
Key Success Drivers, including Accountabilities &
Responsibilities
- Commercial Ownership & Showroom P&L
- Own the showroom's commercial performance: retail sales, project sales, footfall conversion, average order value and the monthly budget.
- Manage the store P&L and operating costs, and apply the retail commission scheme accurately and fairly across the floor.
- Forecast, track and report performance, and act on trends across both retail and project revenue.
- Leadership of a Dual Team
- Interior Designers and Salespeople
- Lead, develop and hold accountable two distinct disciplines on one floor: interior designers and retail salespeople.
- Recruit, onboard, coach and performance-manage both groups against monthly and quarterly targets.
- Keep the designer (project value / margin) and salesperson (per-item retail) reward pools aligned so the two feed each other rather than compete.
- Made-to-Order & Customization Pipeline
- Own the made-to-order pipeline end-to-end: client brief, specification sheet, factory feasibility, client sign-off, quotation, order, production tracking, quality control, delivery and installation.
- Enforce the process rule gates: no quotation before feasibility is confirmed; the specification is signed before any price; one controlled specification sheet per item; and the production partner is never disclosed to the client.
- Hold lead times, quality and margin across every custom order, and keep the order tracker current.
- Cabinetry & Big-Ticket Project Selling
- Drive cabinetry as a core category and lead the sale of high-value, whole-room and villa projects.
- Quote, negotiate and close projects while protecting project margin.
- Build the project pipeline and convert showroom interest into specified, delivered projects.
- Designer-to-Sales Handoff Discipline
- Operate the handoff model: the originator keeps the client, a referral share rewards the salesperson who passes a project, and a clear trigger decides when a designer takes the lead.
- Maintain clean lead logging and attribution, resolve double-claims, and ensure that passing a project client is always a gain, never a loss, for the salesperson.
- Flagship Visual Merchandising
- Hold the flagship floor to a designer-grade visual standard: layout, room sets, vignettes and product storytelling.
- Plan and execute seasonal resets and new-range launches across 3,000 sqm.
- Concession / Shop-in-Shop Coordination
- Coordinate the in-showroom concession programme on the shared floor: shared staffing, visual-merchandising standards, footfall and POS integration.
- Protect Modora's curation and positioning, and turn concession traffic into Modora's own furniture and project sales.
- Client, Designer & Trade Relationships
- Build and host the interior-designer, architect and stylist base that drives specified project work.
- Represent Modora to high-value retail and project clients and convert designer trust into projects.
- Operations, Stock & Compliance
- Run day-to-day showroom operations, display stock and inventory, and delivery / installation coordination.
- Ensure compliance with company policy, health & safety and loss-prevention standards.
- People Management
- The incumbent leads two distinct but interdependent disciplines on a single floor — a team of interior designers and a team of retail salespeople — and is accountable for the performance, development and conduct of both.
- The incumbent sets individual and team objectives aligned to the showroom budget and the project pipeline, recognising that designers are rewarded on project value and margin from a pool kept separate from the per-item retail commission, so that the two groups feed rather than compete with one another.
- The incumbent recruits, onboards and develops both disciplines, applies structured performance management against monthly and quarterly targets, and owns the designer-to-sales handoff so that project-potential clients are passed and credited cleanly.
- Through clear standards, fair attribution and active coaching, the incumbent builds a floor on which single-item buyers are routinely converted into whole-room and villa projects, and on which both disciplines grow.
- Functional / Technical
Competencies
- The incumbent must combine premium furniture-retail leadership with genuine project-sales and made-to-order fluency.
- Essential capabilities include running a large, design-led showroom floor and its P&L; leading and developing both interior designers and commissioned salespeople; and driving the metrics that matter in big-ticket furniture — footfall, conversion, average order value, project pipeline and project margin.
- The role requires command of a made-to-order / customization workflow: interpreting a client brief; reading specification sheets, dimensions, materials, finishes and fabric or client's own material; managing factory feasibility and lead times; and tracking production through to delivery and installation, while holding the rule gates that protect both quality and the confidentiality of the production partner.
- The incumbent must be able to quote and close cabinetry and whole-room or villa projects, protect margin under negotiation, and run a clean lead-attribution and handoff system between designers and salespeople.
- Strong visual-merchandising judgement to a designer standard, coordination of an in-showroom concession programme, and disciplined use of POS, CRM and stock-management systems are all required.
- Educational
Qualifications
- Bachelor's degree in Business, Retail Management, Interior Design or a related field.
- A qualification in interior design or a design-related discipline is an advantage, given the dual team and the design-led nature of the showroom.
- Experience
- Minimum 10 years' experience in premium furniture, interiors or design-led retail, including at least 5 years managing a large showroom or flagship floor and leading a sales team.
- Demonstrable experience of project-based / interior-design selling and of made-to-order or customized furniture is strongly preferred.
- Certifications
- Interior design, space-planning or project-management qualification an advantage.
- A valid UAE driving licence is useful for client-site and project visits.
- Language
Skills
- Fluent professional English (written and spoken) essential.
- Arabic is an advantage for the local clientele.
- Additional
Skills
- Confident with POS / ERP (D365 or equivalent), CRM and stock-management tools; strong commercial numeracy; visual-merchandising and space-planning ability.
- Internal Interaction(s)
- GMG Home stakeholders
- Operations Manager;
- VP, GMG Home;
- Finance;
- Marketing;
- Sales Administration (custom orders); Supply Chain & Logistics;
- Human Resources.
- External Interaction(s)
- Retail and project clients; interior designers, architects and stylists; concession brand partners; delivery and installation partners.
