Public Relations Account Executive / Coordinator

As an Account Executive / Coordinator, you will help plan, run and measure integrated PR and social campaigns across a diverse client portfolio spanning government, technology, financial services, and non-profit organisations. It is a foundational role that blends sharp writing, careful research and proactive media work.

You will handle real, high-level tasks from early on and build a deep understanding of the Singapore media landscape.

This is a hands-on role for someone who already knows how to work, not just how to learn. We use AI tools daily to raise the quality and speed of what we deliver, and we want someone who is fluent and thoughtful in using them.

Responsibilities

• Media relations: Pitch stories to journalists, secure client coverage, and build genuine media relationships over time.
• Content development: Research and draft high-quality media materials, including press releases, tailored media pitches, bylined articles and Q&A documents.
• Social media: Write and edit engaging social copy and develop creative briefs across digital platforms, testing ideas and formats.
• Story development: Spot and develop story angles, both planned and proactive, on behalf of clients.
• Research and strategy: Conduct market and competitor research to support live client work and new business pitches, synthesising findings into clear, usable insight.
• Monitoring and reporting: Run daily media monitoring and compile clear performance reports for PR and social, working with monitoring tools to analyse data.
• Coordination and support: Maintain media databases, manage timelines, coordinate event RSVPs, and liaise with suppliers, partners and vendors to keep day-to-day operations running smoothly.

What we are looking for

• Proven experience: One or more relevant internships (or comparable work) that clearly show you can operate independently and contribute as part of a team.
• Writing ability: Excellent written and verbal English, with a genuine eye for detail.
• AI fluency: Practical experience using AI tools to work more efficiently and to a higher standard, with the judgement to know when to rely on them and when not to.
• Second language (advantage): Working competence in Mandarin is a strong plus.
• Ownership: A self-starter who takes initiative, manages multiple tasks without dropping quality, and follows through.
• Education: A Bachelor's degree in Communications, Journalism, Marketing, Business Administration or a related field.
• Work status: Singapore Citizen/PR only

What we offer

• Hybrid working arrangement
• Training and development, both internal and external
• LWC Community Day volunteer activities
• Team socials, Sports Day and our annual LWC offsite

About LivingWord Communications

LivingWord Communications (LWC) is a dynamic PR and communications agency based in Singapore, working across public relations, corporate communications and social media. We are a nurturing, small-team environment where bright talent hones its craft alongside seasoned professionals.

You will have the opportunity to make a visible impact, learn the PR industry from the ground up, and grow alongside a team that invests in your development.