Marketing Manager (Atlanta, GA, Plano, TX, Mountain View / San Diego, CA or fully remote)

Work Location: Atlanta, GA, Plano, TX, Mountain View / San Diego, CA or fully remote

Position Type: Contract, 6 months (potential for extension)

Location: Atlanta, GA, Plano, TX, Mountain View / San Diego, CA or fully remote

Our Fortune 500 client is seeking a Marketing Manager V.

Come join the Accountant Marketing Team as a Marketing Manager responsible for driving growth through our valuable and influential network of accountants. In this role, you will help develop and initiate demand gen marketing strategies in partnership with top accounting firms with end-to-end execution.

You will work across the organization with internal partners like Sales, Product Management, and Product Marketing as well as external agencies to develop and execute high-impact campaigns in a fast-paced environment.

This is a unique opportunity for a highly motivated marketing professional to make a meaningful impact on the business by delivering significant value to the accountant community that we serve and the clients they serve. The ideal candidate will have a track record for developing and launching demand gen and nurture campaigns tailored to the buyer journey and effectively combining sales and marketing motions.

Responsibilities

Requirement

• Work closely with accounting firms to develop a joint go-to-market strategy to drive growth and sales of the Enterprise Suite and Online through accountants who serve small to medium-sized businesses by leveraging key channels including paid ads, web, direct mail, email, sales, webinars and events
• Collaborate across Marketing, Sales and Partner teams to facilitate demand generation with target markets, messaging, positioning and content assets to help drive leads
• Leverage the appropriate learning strategies, including qualitative and quantitative consumer research that deliver improved business outcomes
• Leverage the appropriate learning strategies, including qualitative and quantitative business data and A/B in-market testing to roll-out experiences and creative that deliver improved business outcomes
• Track campaign impact and analyze program results to report on ROI
• Develop deep understanding of customer/partner pain points and needs and translate insights to influence and identify opportunities to produce breakthrough marketing

#MSP

Pay: $40.00 - $45.00 per hour

Work Location: Hybrid remote in Atlanta, GA 30308