Marketing Director

• Marketing Director
• Keeper of the Story
• Builder of the Audience
• Generator of Infinite Returns
• Location: Philadelphia, PA — on-site in Old City
• Reports to: Executive Director
• Experience: 6–8 years
• Welcome to the Ministry
• The Ministry of Awe is not exactly a museum.
• It is not exactly theater, technology, a gallery, afunhouse or a very unusual bank.
• It is an ever-evolving, six-floor immersive art experience createdinside a historic Old City landmark and an invitation for visitors to reconsider what they value.

Now that our doors are open, we are looking for a Marketing Director who can make more peoplecurious enough to walk through them.

This person will lead the strategy and daily execution required to grow awareness, visitation, ticketrevenue and long-term affinity for the Ministry of Awe. You will translate an experience that isintentionally difficult to explain into a story people cannot resist discovering for themselves.

It is part brand stewardship, part audience development, part cultural marketing and partperformance engine. You must be as comfortable protecting mystery as you are reading adashboard—and understand that creativity and commercial accountability belong in the same room.

The Role

Reporting initially to MoA leadership/search committee, and ultimately to the Executive Directoronce that role is in place, the Marketing Director will be accountable for marketing strategy,execution and performance.

You will work closely with Meg Saligman, Founder and Visionary Director, whose imagination,artistic leadership and original vision are inseparable from the MoA. Meg will continue to play anessential role in shaping the strategic direction, creative expression and storytelling of the brand.

The right Marketing Director will know how to translate that vision into clear, compellingcommunications building the structure necessary to protect what makes MoA extraordinary whilehelping it reach a much larger audience.

This is a highly collaborative relationship, but the reporting line is clear: the Marketing Directorreports to and is accountable to the Executive Director for marketing strategy, execution andperformance.

What You’ll Be Responsible ForTurn wonder into attendance.

Develop and manage an integrated annual marketing plan that drives ticket sales, repeat visitationand sustainable audience growth across paid, owned, earned and partner channels.

Build a brand people want to enter.

Steward MoA’s distinctive voice and visual identity across every public touchpoint—from campaignsand content to the website, email, signage and the communications visitors encounter before andafter their experience.

Know who is walking through the door and who is not yet here.

Use ticketing, website, social, email and audience data to identify opportunities, sharpen targetingand continuously improve marketing performance. Establish clear goals, reporting rhythms andactionable recommendations.

Create content worthy of the experience.

Lead an editorial and social strategy that captures the energy of MoA without explaining away itsmystery. Oversee campaign development, creative production, photography, video and day-to-daystorytelling.

Make the story travel beyond the building.

Develop an annual earned media strategy by identifying newsworthy stories, seasonalopportunities, partnerships and cultural moments that can extend MoA’s reach. Direct and manageoutside PR resources, providing clear strategic briefs and priorities while measuring the impact ofearned media efforts.

Turn locals into believers, repeat visitors and ambassadors.

Develop strategies that convert Philadelphia residents into active advocates for the Ministry byencouraging repeat visitation, guest referrals, memberships, neighborhood pride and word-of-mouthmomentum.

Make Philadelphia and its visitors take notice.

Cultivate relationships with tourism organizations, hotels, concierges, neighborhood partners,schools, community organizations, cultural institutions and other partners that can introduce newaudiences to the Ministry.

Make every dollar work harder.

Manage the marketing budget and external agency, media, freelance, PR and production partners.

Balance experimentation with discipline, moving quickly when something works and changingcourse when it does not.

Connect the inside to the outside.

Work on-site with Visitor Experience, Programming, Development, Retail and Operations so thatcampaigns reflect what is actually happening in the building—and the guest experience fulfills whatthe marketing promises. Lead and manage MoA’s in-house marketing team, providing clearpriorities, direction, coaching and accountability across day-to-day marketing activity.

Capture the audience already at the door.

Translate MoA’s brand momentum into consistent ticket sales by building practical strategies tocapture visitors already moving through Old City, grow tourism audiences, activate hotels andconcierges, and convert nearby cultural, dining and hospitality traffic into attendance.

Who You Are

• You have approximately 6–8 years of progressive marketing experience, ideally within arts andculture, entertainment, attractions, hospitality, tourism, live experiences or another audience-drivenorganization.
• You are both a brand thinker and a hands-on operator.
• You can write the brief, shape thecampaign, challenge the media plan, review creative, interpret the results and help solve theunexpected problem that appeared downstairs ten minutes ago.
• You likely bring:
• Experience developing integrated campaigns tied to attendance, revenue, acquisition oranother measurable business goal.
• Strong knowledge of digital marketing, paid media, social platforms, email and CRM,website strategy, analytics and content development.
• Excellent writing, editing and presentation skills, with unusually good instincts for tone andstorytelling.
• Experience managing budgets, vendors, agency partners, PR partners and creativecontributors.
• The ability to build clarity inside a young, creative and fast-evolving organization.
• Curiosity, humor, generosity and the confidence to collaborate with strong creativepersonalities.
• A willingness to test, learn and occasionally embrace an idea that sounds slightlyimpossible.A Note About FitThe Ministry of Awe was not created through conventional thinking, and it will not be successfullymarketed through conventional thinking alone.
• We need someone who respects artists but is not intimidated by them.
• Someone who understandsthat “more creative” and “more effective” are not opposing instructions.
• Someone who can introduceprocess without draining away possibility and who believes that data can tell us where to lookwithout telling us what to imagine.
• This is an on-site leadership role at the Ministry of Awe in Philadelphia’s Old City.
• Being presentin the building, understanding its rhythms and experiencing it alongside our visitors are essentialparts of the job.
• Some evening, weekend and special-event availability will be required.
• If you are energized by the challenge of helping an original cultural experience become an enduring
• Philadelphia institution, we invite you to make a deposit.
• The returns may be infinite.