PPC Digital Marketing Specialist

My client is looking for a PPC Specialist to join their team in either the London, St Albans or Cheltenham office. This is a pivotal role, leading our PPC (Google Ads and Paid Social) team, so you’ll need several years of experience.

Responsibilities

• Build, execute, and manage PPC campaigns across Google Ads and various social media platforms such as Facebook, Instagram, LinkedIn, and Twitter
• Perform thorough keyword research, ad grouping, and audience targeting to optimise campaign reach and effectiveness
• Monitor and adjust bids, budgets, and campaign settings to ensure maximum ROI and adherence to budget constraints
• Analyse campaign performance data, generate detailed reports, and provide actionable insights
• Collaborate with cross-functional teams to integrate PPC campaigns with overall client marketing strategies
• Stay current with PPC and paid social trends, tools, and best practices to continuously refine and enhance campaign strategies
• Implement A/B testing to compare different campaign strategies and improve overall results
• Participating in client meetings to present campaign results, discuss strategies, and gather feedback

You’ll be

• Analytical and data orientated
• A team player
• A problem solver
• Willing to share your knowledge and expertise with the rest of the team
• Someone who embraces success and failure equally – there’s no room for egos

You’ll have

• Several years of PPC (Google Ads and Paid Social) experience
• An in-depth knowledge of PPC best practices - bidding strategies and best practices
• Excellent analytical skills to interpret data and adjust campaigns to meet objectives (proficiency in Google Analytics desired)
• A desire to see our clients succeed
• A strong attention to detail
• A growth mindset – you’ll be aware of your strengths and weaknesses and willing to work on them

You’ll get

• Generous holiday allowance starting at 23 days plus bank holidays, rising to 30 days
• A 4-day week on the last week of the month (10 extra lie-ins a year!)
• Flexible working opportunities
• A competitive salary and bonus of up to 10%
• Opportunities to train and develop, go to conferences and share your knowledge with others
• Proactive career development – we’re a growing company and love to see our team grow with us
• Company pension
• Company healthcare plan
• Maternity and paternity benefits, plus flexibility for parents to make sure that you never miss the school play
• Innovative, exciting and supportive environment
• A fun, friendly team environment: twice-yearly team nights away, team socials and lunches, charity challenges, a great deal of banter and a healthy competitive spirit

Job Types: Full-time, Permanent

Pay: £35,000.00-£50,000.00 per year

Benefits

• Casual dress
• Company events
• Company pension
• Work from home
• Hybrid working