Sr. Marketing Manager, Executive Audience Channel, Global Executive Marketing, Audience Enablement

We are seeking a highly motivated and experienced Executive Audience Channel Sr. Manager to drive executive audience channel planning. This role is responsible for defining how we target, segment, and activate against executive audiences across Marketing motions, building the frameworks that connect audience planning to business outcomes and intended impact.

The successful candidate will serve as the connective tissue between the global executive marketing team and central marketing teams, adapting existing segmentation models and insights to the executive audience, feeding executive audience needs into partner team roadmaps, and building net-new approaches where gaps exist.

When the organization stands up a new executive focus (e.g., CFO), this person orchestrates cross-functional inputs into a data-driven activation recommendation and enables teams to execute against it.

The ideal candidate is a structured problem-solver who can translate complex audience data into clear targeting frameworks, manage ambiguity across multiple stakeholder groups, and drive alignment without direct authority. They bring strong analytical rigor, a bias for action, and the ability to influence cross-functional partners in a fast-paced, matrix environment.

Key job responsibilities

• Define executive audience definitions (titles, personas, segments) and work cross functionally to ensure systems and platforms accurately reflect those definitions
• Develop and own executive audience business requirements for targeting across channels, segmentation, and data-driven activation frameworks aligned to business outcomes and intended impact
• Continuously refine targeting based on engagement data, market signals, and program outcomes
• Orchestrate cross-functional inputs for new executive focus areas, including persona analysis, motivators, and channel recommendations
• Enable activation at scale through playbooks, frameworks, and best practices that allow teams to self-serve
• Evaluate and recommend channel mix across digital, events, ABM, direct, and partner motions based on audience behavior and performance data
• Drive interlocks with central marketing teams, adapting their segmentation models and central resourcing to the executive audience and feeding executive audience needs into their roadmaps
• Serve as the primary point of contact for teams to consult on executive audience channel planning
• Surface insights, risks, and opportunities to leadership based on performance data and trends
• Partner with analytics and operations teams to ensure data infrastructure supports audience planning needs

BASIC QUALIFICATIONS

• 6+ years of professional non-internship marketing experience
• Experience with audience segmentation, persona development, and target-setting in a B2B or enterprise marketing environment
• Experience building data-driven frameworks and translating audience insights into actionable channel plans
• Experience developing channel planning recommendations across multiple marketing motions (e.g., digital, events, ABM, direct, partner)
• Experience orchestrating cross-functional workstreams across multiple teams without direct authority
• Experience using data and metrics to measure, refine, and improve marketing performance

PREFERRED QUALIFICATIONS

• Experience communicating results to senior leadership
• Experience building and scaling cross-functional marketing programs from scratch
• Experience with Excel or business visualization tools (data manipulation, charts, and pivot tables)
• Experience enabling teams at scale through playbooks, templates, or self-serve frameworks
• Experience leveraging AI tools and automation to improve audience targeting, segmentation, or channel planning workflows

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.

Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation.

Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.

If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Mountain View - 137,900.00 - 186,500.00 USD annually

USA, CA, San Francisco - 137,900.00 - 186,500.00 USD annually

USA, NY, New York - 137,900.00 - 186,500.00 USD annually