Head of Marketing and Strategy

Role

The Head of Marketing is responsible for building, scaling, and operating the patient acquisition engine for our clinic network.

This is a high-volume acquisition environment where marketing is the front door to a multi-year patient relationship. The role owns the full funnel, from first touch through qualified, booked patient, with a focus on acquiring patients who return, enroll in membership, and increase lifetime value.

You lead both strategy and execution. You set direction, build systems, manage budget, and develop the team, while staying close enough to the work to make informed decisions on creative, media, and funnel performance.

This role partners closely with sales/conversion and ownership to define the Ideal Patient Profile, improve lead quality, and ensure marketing is aligned with long-term business outcomes, not just short-term lead volume.

Responsibilities

• Own the end-to-end marketing engine, including paid acquisition, creative production, funnel performance, and marketing systems.
• Set and execute the marketing strategy, translating company goals into quarterly plans, channel strategy, and campaign direction.
• Manage and allocate a $50K+/month paid media budget, optimizing for CAC to LTV, not just cost per lead.
• Build and lead the marketing team, including hiring, performance management, vendor oversight, and content production workflows.
• Establish and maintain attribution, analytics, and reporting systems that connect acquisition cost to patient lifetime value.
• Partner with the sales/conversion team to define the Ideal Patient Profile, improve lead quality, and maintain a consistent feedback loop between marketing performance and patient outcomes.
• Drive campaigns that prioritize membership-eligible patients, since membership patients carry more than double the lifetime value of non-members.

Requirements

• Fully bilingual in English and Spanish, spoken and written — required for our market.
• 5+ years of experience in performance marketing with direct ownership of paid media budgets.
• Proven experience leading marketing functions across creative, media buying, and analytics.
• Strong understanding of CAC to LTV economics and experience optimizing for client quality and retention.
• Deep platform knowledge across Meta and Google, plus at least one additional channel such as TikTok or YouTube.
• Experience building marketing systems, workflows, and teams from scratch or through rapid scale.
• Demonstrated use of AI tools to improve marketing output, speed, or decision-making.
• Understands the Hispanic family healthcare market, or has marketed successfully to Hispanic/bilingual audiences.

Results

Success in this role is measured by outcomes, not activity:

• New patient volume from marketing is consistent and growing month over month.
• CAC to LTV is clearly measured and improves quarter over quarter.
• Lead quality improves over time, with stronger alignment between marketing, conversion, and patient retention.
• Paid media spend is deployed with full visibility into performance from acquisition through lifetime value.
• Marketing reporting is accurate, real-time, and used to drive decisions across the team.
• Creative output increases in volume and effectiveness without proportional increases in headcount.
• A growing share of acquired patients convert into membership, raising blended lifetime value.

Schedule & Location

• This is an onsite role, based full-time at our headquarters office in Dallas, TX.
• Travel to clinic locations only when necessary.
• Standard business hours with flexibility based on campaign needs and performance cycles.

Compensation

$75.000 base salary + performance bonus tied to patient acquisition volume and CAC-to-LTV improvement.

We offer the opportunity to own the growth engine of an expanding clinic network and to build a marketing function from the ground up.

Our Core Values

Our core values are the heart of how we work. The right person for this role personally subscribes to each of them:

Competitive Greatness

Be at your best when your best is needed. Enjoy a hard challenge. We look for people with the drive to constantly improve, turning incremental improvements into compounding returns.

Sincere Candor

Have the self-awareness to perceive and communicate the hard truths that improve others and yourself, the courage to say them, and the humility to accept them — even when it hurts. Nothing great is built without feedback.

Unimpeachable Character

Be the kind of person people are always proud to associate with, personally and professionally. We look for true alignment of thoughts, words, and actions toward a goal worth pursuing.

To Apply

Answer this question in your application

"If you took over a $50K/month ad budget and were told to lower our cost per acquired patient while improving patient quality, what are the first three things you would do?"

Pay: $75,000.00 - $85,000.00 per year

Benefits

• Paid time off
• Relocation assistance
• Tuition reimbursement

Work Location: In person