Online Marketing Manager

Summary of job description

1. Develop and implement WD Accountants' brand positioning and integrated marketing strategy for accounting, tax, payroll and business advisory services.

2. Plan and manage SEO, local search and Answer Engine Optimisation (AEO), ensuring the firm's website and content perform effectively on Google and AI search platforms.

3. Create clear and engaging marketing content, including tax articles, service guides, blogs, videos, infographics, newsletters and social media materials, translating complex financial topics for business owners.

4. Plan, deliver and optimise Google Ads, LinkedIn Ads and automated email campaigns to generate qualified enquiries, improve client acquisition and support business growth.

5. Conduct customer, market and competitor research; analyse campaign, website and lead data; and use the findings to tailor messages for the firm's diverse client sectors.

6. Organise webinars, exhibitions, industry events and partner campaigns, coordinating accountants, client-service teams, designers, suppliers and business partners to deliver projects on time and within budget.

Pay: From £53,500.00 per year

Work Location: In person