Marketing Operations Manager

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Our client, in the higher-ed space, is looking to add a Marketing Operations Manager to their team. This is a 3-month contract role with potential to extend/convert full-time.

This role is hybrid and would require you to go onsite 3-days a week to their office in Cambridge, MA.

Responsibilities

• Collect and consolidate campaign performance data and track and analyze customer interactions and engagement
• Create standard and custom marketing-related reports from Salesforce as requested and convert them to Microsoft Excel for things such as participant/client data, registration information, webinar data, and marketing activities for programs.
• Responsible for assisting with the development and management of marketing-related financial budgets and forecasts for the Marketing function and for the marketing of each of department programs under the guidance of the Director of Marketing and Communications.
• Develop an analytical framework to track, text, and report on the ROI and overall effectiveness of marketing and communication campaigns, including the development of dashboards.

Required

• Bachelor’s degree in Marketing and Communications or a related field required.
• Minimum 5 years of communications or marketing and finance experience required.
• Significant experience with developing and presenting data, financial reporting, and analysis.
• Superior organizational skills.
• Experience developing and managing contracts and Statements of Work (SOWs) with internal and external constituencies.
• In-depth knowledge of Microsoft Office, with advanced Excel and PowerPoint skills.
• Working knowledge of CRM systems such as Salesforce and other cloud-based tools such as SAP and marketing automation platforms.
• Proven experience managing a marketing tech stack.
• SQL and database querying experience.
• Familiarity with: Dashboard development (e.g., Tableau, Power BI, Looker), Marketing analytics platforms, web analytics, attribution modeling, statistical analysis, and data visualization

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