Merchandise Manager

About the Company

6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar.

Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.

Role Overview

The Manager – Online Merchandising is responsible for executing the onsite merchandising strategy across App and Web, ensuring an engaging, conversion-driven customer journey. This role focuses on category performance, campaign execution, search optimization, and day-to-day trading operations to drive revenue growth and enhance user experience.

Key Responsibilities

• Onsite Merchandising & Trading
• Execute the onsite merchandising plan across homepage, category pages, brand pages, and landing pages.
• Manage product sorting, filters/facets, recommendations, upsell and cross-sell placements.
• Ensure accurate product categorization and taxonomy alignment.
• Maintain merchandising calendar in line with trade, marketing, and brand priorities.
• Coordinate campaign launches, seasonal activations, and promotional events onsite.
• Performance Monitoring & Optimization
• Monitor daily, weekly, and monthly KPIs including traffic, conversion rate, AOV, sales, and engagement.
• Identify underperforming categories and implement corrective actions.
• Conduct regular audits of search functionality, navigation, and user journey.
• Work closely with analytics teams to derive insights and recommend optimization initiatives.
• Track ROI of onsite campaigns and promotional placements.
• Customer Experience & Site Optimization
• Ensure seamless user experience across desktop and mobile platforms.
• Optimize search results, product discoverability, and filtering logic.
• Identify opportunities to improve content placement and product visibility.
• Support A/B testing initiatives for banners, sorting logic, and navigation improvements.
• Cross-Functional Collaboration
• Work closely with Marketing, SEO, CRM, Creative, and Category teams to align trade priorities.
• Coordinate with Product and Tech teams to resolve platform issues and implement enhancements.
• Partner with supply chain and buying teams to manage stock-led merchandising decisions.
• Provide inputs for digital marketing campaigns to ensure onsite consistency.
• Reporting & Governance
• Prepare weekly and monthly performance reports with actionable insights.
• Maintain documentation of merchandising guidelines and best practices.
• Ensure onsite content accuracy, pricing correctness, and promotional compliance.
• Monitor site functionality and escalate technical issues when required.
• Qualification & Experience4–6 years of experience in e-commerce or online merchandising.
• Strong understanding of onsite trading, customer journey, and conversion optimization.
• Experience working with analytics tools such as Tableau, Google Analytics (GA4) and reporting dashboards.
• Familiarity with CMS platforms and merchandising tools.
• Strong analytical mindset with the ability to translate data into actions.
• Excellent cross-functional communication and stakeholder management skills.
• Experience in fashion, beauty, lifestyle, or multi-brand retail is preferred.
• Key

Competencies

• Commercial acumen
• Data-driven decision making
• Attention to detail
• Execution excellence
• Stakeholder management
• Customer-first mindset