Senior Product Marketing Manager, AI AWE

Expedient helps mid-market and enterprise organizations modernize infrastructure, manage data, and deploy AI safely at scale. We have been in business 25 years, retain 99 percent of our clients, operate under a 100 percent uptime SLA, hold 200+ active technology certifications, and employ technical staff in 70 percent of roles.

We deliver managed cloud, data, and AI under a single operating model: Intelligent Infrastructure.

AI CTRL is Expedient's enterprise AI platform. Prompts, responses, and automated workflows inside a customer's organization are routed, governed, and measured through it.

About the Role

The Agentic Workflow Engine is where AI CTRL customers move from chat to automation. The work is turning our Agentic Workflow platform, combined with Expedient delivery, into a productized and repeatable offering with clear positioning, packaging, and enablement.

This is a product marketing role. You will own how AWE is positioned, packaged, priced, launched, and sold, and you will manage the relationship with a small set of professional services partners who deliver AWE work. You will report to the Head of Product and work alongside the AI CTRL product managers, the solutions architect team, and delivery.

What You'll Be Doing

Positioning and messaging

• Develop and maintain the positioning and messaging framework for AWE, including what it is, who it is for, and why customers choose Expedient rather than licensing Retool directly.
• Maintain competitive positioning against workflow/agent builder solutions, and in-house builds.

Packaging and pricing

• Recommend packaging and price points for the offering, and define what is included at each level.
• Define how AWE attaches to the Secure Gateway and Chat installed base.

Customer evidence

• Quantify the return on a deployed agent and maintain an ROI model the field can use with finance buyers.
• Maintain a quarterly cadence of customer case studies.
• Maintain the agent template catalog as a customer-facing asset, organized by workflow, outcome, and industry.

Field and partner enablement

• Define qualification criteria for AWE opportunities.
• Build and maintain the field kit: battle cards, discovery questions, demo platform and scripts, objection handling, one-pagers, and the AWE section of the Product Guide working with marketing and solution architect teams.
• Manage the relationship with a select group of professional services partners who deliver AWE work on the Expedient stack. Serve as their point of contact, keep them current on the product, and make sure what they deliver reflects it.
• Provide those partners with the enablement they need to scope, price, and position AWE work independently.
• Define launch plans for each major release, including internal readiness, customer communications, and field activation.
• Run enablement sessions for sellers, solutions architects, and partners.

Demand generation

• Partner with marketing on campaign briefs, web copy, and event positioning.
• Bring field and delivery feedback into the AWE roadmap on a regular cadence.

What We're Looking For:Required

• 5+ years in B2B product marketing, or a combined product management and product marketing role, in SaaS or platform software.
• Experience launching and growing a product line, with a measurable effect on pipeline and win rate.
• Experience owning positioning, packaging, and pricing recommendations.
• Working fluency with AI products and concepts, including the difference between RAG and agentic workflows, and the ability to explain agent behavior accurately to a buyer.
• Hands-on experience with a low-code or workflow platform such as Retool, n8n, Dify, or Power Automate, including the ability to build a demo independently.
• Experience supporting B2B distribution through direct sales, channel partners, or both.
• Strong writing across formats, including one-pagers, battle cards, and pricing memos.

Preferred

• Experience marketing a product built on a resold or OEM platform.
• Experience working directly with systems integrators, consultancies, or delivery partners.
• Background in managed services, cloud, or infrastructure SaaS.
• Experience in workflow automation, iPaaS, RPA, or low-code categories.
• Experience selling to or supporting mid-market enterprises in the $50M to $2B revenue range.

This is a hybrid position requiring proximity to our office location in Pittsburgh, PA. Sponsorship is not provided for this role.

Salary for this position is directly related to your own experience, knowledge, and skills.  Estimated range for this role is $150,000 to $180,000