Marketing Manager ( Industrial / Energy / Infrastructure )

Marketing Manager

Location: Hybrid (Plano, TX)

Reports to: CEO or Project Manager

Team: Will build and lead the marketing function

About The Company

A fast-growing distributor and solutions provider of high-voltage power equipment, including single-phase and three-phase oil transformers, pad-mounted and dry-type transformers, and fully customized solutions. The company partners with leading manufacturers to deliver reliable, scalable power solutions for data centers, AI infrastructure, substations, and power transmission & distribution (T&D) companies nationwide.

About The Role

We're hiring our first dedicated Marketing Manager to build the marketing function from the ground up. This is a high-visibility role reporting directly to leadership, with significant ownership over the company's market positioning in a fast-moving, high-growth industry.

The successful candidate will lead product marketing and brand/content strategy, with a strong emphasis on generating qualified leads in the finance, technology (AI/data centers), and industrial sectors.

Key Responsibilities

Lead Generation & Demand Generation

• Own and execute LinkedIn organic and paid strategies that generate qualified B2B leads.
• Build a full-funnel social media presence across LinkedIn, X, Meta, and YouTube.
• Develop and manage content and outreach campaigns targeting power T&D companies, data center/AI infrastructure buyers, and industrial clients.

Product & Service Marketing

• Own positioning and messaging for transformer and power equipment product lines.
• Translate technical product capabilities into compelling value propositions for finance, technology, and industrial buyers.
• Develop sales enablement materials, case studies, and competitive positioning.
• Partner with leadership to convert successful customer projects into marketing assets and case studies.

Brand & Content

• Define and evolve the company's brand voice and visual identity.
• Develop content strategies tailored to data centers, AI infrastructure, financial/investment audiences, and industrial markets.
• Produce high-quality marketing content including LinkedIn posts, case studies, project spotlights, and thought leadership pieces.

Leadership & Strategy

• Manage the marketing budget and strategic roadmap.
• Report marketing performance metrics including lead generation, pipeline influence, and engagement.
• Build and lead the marketing team as the company grows.

Qualifications

• 3-5 years of marketing experience with a strong background in B2B lead generation and product marketing.
• Experience marketing to industrial, energy, infrastructure, or other technical B2B industries is strongly preferred.
• Proven success managing LinkedIn organic and paid campaigns that generate qualified sales opportunities.
• Strong storytelling skills with the ability to communicate technical or industrial products effectively.
• Comfortable working independently in a build-from-scratch marketing environment.
• Excellent collaboration and communication skills with leadership and cross-functional teams.

Office & Hybrid Work Schedule

• Employee is expected to work from the Plano, TX office.
• Standard schedule:
• Office: Monday, Tuesday & Thursday (9:00 AM - 5:00 PM)
• Work from Home: Wednesday & Friday
• This role already follows a hybrid work schedule.