Regional Commercial Sales Manager - International

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away.

As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

About You

We are in search of the next talented Regional Commercial Manager to join our growing International markets team! We are seeking an experienced and driven Regional Commercial Manager to lead and accelerate the growth of ICELANDIC GLACIAL across European markets.

This role combines strategic thinking with hands-on execution to strengthen existing distribution networks, unlock new high-value partnerships, and elevate the brand’s presence across premium channels.

This is a full time position reporting to the VP International, and is based in the Paris office.

Things You’ll Do

1. Distribution Management & Expansion

• Manage and develop relationships with existing distribution partners across Europe
• Ensure consistent performance, alignment with brand standards, and achievement of commercial targets
• Identify and onboard new distribution partners to accelerate market penetration

2. Business Development

• Proactively identify new business opportunities across key channels, including:

o HoReCa (Hotels, Restaurants, Cafés)

o Specialty and gourmet retail

o Premium mass retail

o Wellness and fitness centers

o Entertainment and lifestyle venues

o Travel retail

• Build and negotiate strategic partnerships to enhance brand visibility and accessibility

3. Key Account Negotiation & Activation

• Develop relationships with high-profile, image-driven accounts
• Lead negotiations to secure listings and brand activations
• Drive initiatives that recruit new consumers and reinforce premium positioning

4. Commercial Execution & Distributor Engagement

• Work closely with distributor sales teams to implement commercial plans
• Provide guidance, tools, and support to ensure effective sell-in and sell-out
• Monitor performance and adjust strategies to optimize results

5. Trade Marketing & Strategy Implementation

• Execute trade marketing initiatives aligned with global brand strategy
• Collaborate cross-functionally with marketing, supply chain, and international teams
• Ensure excellence in in-market execution and brand representation

What It Takes

• Minimum 10 years of experience in commercial roles, preferably within premium FMCG, beverages, or luxury/lifestyle brands
• Strong expertise in managing distribution networks and multi-channel environments in Europe, especially within the HoReCa channel (on-trade), specialized retail, and travel retail.
• Experience in working with distributor sales force
• Passion to work in the field to conquer new clients, as strategic and volume accounts, with an estimate of 50% time management dedicated to field activities
• Proven track record in business development and key account negotiation in Europe
• Excellent commercial acumen and strategic mindset combined with operational agility
• Experience working in international and cross-functional environments (sales, marketing, supply chain, logistics)
• Entrepreneurial spirit with the ability to drive growth in a dynamic environment
• Strong interpersonal and communication skills; ability to influence and inspire partners
• Passion for premium brands and willingness to act as a true brand ambassador
• Fluency in English and French required; additional European languages a plus
• Be based in Paris
• Must routinely exercise independent judgement and be able to work and think strategically
• Working knowledge of Microsoft Excel, Outlook, PowerPoint and solid grasp of web technologies

Why Icelandic Glacial

Icelandic Glacial is rapidly emerging as one of the world’s fastest-growing premium imported water brands, setting new standards for purity, sustainability, and quality. This is an exciting moment to join the company as we continue to build momentum globally and expand our presence across key international markets.

As part of the Icelandic Glacial team, you will work alongside some of the industry’s most respected and driven professionals, collaborating in a dynamic, entrepreneurial environment. This role offers a unique opportunity to make a meaningful impact on our international market expansion—particularly across Europe—while helping shape the future growth of a premium global brand.

Icelandic Glacial Employee Highlights

• Health Benefits
• Paid Time Off: Vacation
• International exposure and collaboration with global teams
• Dynamic and entrepreneurial work environment

In accordance with our anti-discrimination policy, Icelandic Glacial hires candidates based on their skills and competencies. We are committed to a recruitment process free from discrimination based on origin, gender, family situation, health, disability, or political/trade union views.

How to Apply

If you are interested or would like to recommend someone within your network, please feel free to reach out directly Mathieu Duchemin, VP International, mathieud@iwh.is , or share this opportunity. Resumes can be sent directly to careers@iwh.is.