VP Marketing - Growth

Who We Are

Ferry International is the #1 real estate coaching company in the world, led by renowned speaker, entrepreneur, and industry leader Tom Ferry. For more than two decades, we've helped real estate professionals grow thriving businesses, build wealth, and create extraordinary lives through coaching, training, events, and innovative technology.

Recognized in the Swanepoel Power 200 for twelve consecutive years, we've built one of the most trusted brands in the industry. From our AI-powered platform, Revii, to our world-class events like Success Summit, we're constantly innovating to help our clients stay ahead of the market.

We're not looking for someone to maintain what we've built—we're looking for someone to help define what's next.

Want to learn more about us?

www.tomferry.com

The Role

We're looking for a visionary Vice President of Growth Marketing to build and lead the growth engine behind one of the most recognized brands in real estate.

This isn't a maintenance role—it's a builder's role.

You'll own the company's growth marketing strategy from end to end, overseeing customer acquisition, demand generation, lifecycle marketing, retention, brand growth, and marketing operations.

You'll partner directly with the executive leadership team to shape company strategy, guide investment decisions, and build a high-performing marketing organization capable of scaling the next phase of Ferry International's growth.

If you're energized by building teams, driving measurable revenue growth, leveraging AI and modern marketing technology, and making decisions that directly impact business performance, this is your opportunity.

What You'll Own

Executive Growth Strategy

• Develop and execute the company's enterprise-wide growth marketing strategy.
• Own customer acquisition, retention, lifecycle marketing, demand generation, and brand growth initiatives.
• Translate market opportunities into scalable growth strategies that deliver measurable business results.
• Partner with executive leadership to align marketing investments with company objectives.

Leadership & Team Development

• Lead and develop a high-performing marketing organization through Directors and senior leaders.
• Foster a culture of accountability, innovation, collaboration, and continuous improvement.
• Coach and mentor marketing leaders while building organizational capability for future growth.
• Establish clear performance expectations and measurable success metrics across the department.

Revenue & Performance

• Own marketing performance across the full customer journey—from awareness through retention.
• Build scalable growth systems that increase revenue, customer acquisition, and lifetime value.
• Define KPIs and dashboards that provide executive visibility into marketing performance.
• Drive experimentation and optimization across paid media, lifecycle marketing, CRM, and digital channels.

Marketing Innovation

• Champion modern growth marketing practices, AI-enabled workflows, automation, and emerging technologies.
• Evaluate new tools, platforms, and strategies that improve efficiency and accelerate growth.
• Continuously optimize marketing operations to improve speed, scalability, and customer experience.

Executive Partnership

• Serve as a strategic advisor to the CEO and executive leadership team.
• Present growth strategies, business performance, and investment recommendations to executive stakeholders.
• Collaborate cross-functionally with Product, Sales, Coaching, Finance, Technology, and Operations to accelerate company initiatives.

Who You Are

You're more than an experienced marketing executive—you're a builder.

You know how to create scalable growth systems, inspire teams, and make data-driven decisions that move a business forward.

You also

• Think strategically while remaining highly execution-oriented.
• Have successfully scaled marketing organizations during periods of rapid growth.
• Lead with accountability and ownership.
• Balance creativity with analytical decision-making.
• Thrive in fast-paced, entrepreneurial environments.
• Influence executives through data, insights, and business acumen.
• Enjoy building teams as much as building marketing strategies.

What You'll Bring

• 12+ years of progressive marketing leadership experience with a proven record of driving revenue growth.
• 7+ years leading Directors and senior marketing leaders within high-growth organizations.
• Deep expertise in growth marketing, demand generation, customer acquisition, lifecycle marketing, and performance marketing.
• Experience building and scaling modern marketing organizations.
• Strong understanding of AI-enabled marketing technology, automation platforms, CRM systems, and analytics.
• Experience managing multi-million-dollar marketing budgets and investment strategies.
• Strong executive presence with exceptional communication and leadership skills.
• Bachelor's degree required; MBA or advanced degree preferred.

Bonus Qualifications

• Experience in SaaS, coaching, education, marketplace businesses, or real estate.
• Experience leading digital transformation initiatives.
• Experience scaling subscription or recurring revenue businesses.
• Deep understanding of modern AI-powered marketing ecosystems.

Why Ferry International

At Ferry International, you'll join a leadership team that's passionate about innovation, accountability, and helping people achieve extraordinary success.

We believe our culture is one of our greatest competitive advantages.

Our values guide everything we do

Collaborate – We achieve more together than we ever could individually.

Serve – We put our clients and teammates first.

Grow – We embrace continuous learning and improvement.

Take Ownership – We own outcomes, not just responsibilities.

You'll also enjoy

• Hybrid work environment (Monday through Thursday in office; Friday remote)
• Executive-level leadership with direct impact on company strategy
• Competitive base salary of $190,000–$210,000, plus performance-based incentive compensation
• 100% employer-paid medical, dental, and vision coverage (employee only)
• 20 days of PTO (inclusive of sick time)
• 11 paid holidays plus your birthday off
• 401(k) with generous company match
• Employee Assistance Program (EAP)
• Professional development opportunities and executive coaching
• A collaborative culture where great ideas are valued regardless of title

If you're ready to build the growth engine behind the industry's most recognized coaching company and help shape the future of Ferry International, we'd love to hear from you. Apply today.