Ecommerce Marketing Manager

This is an amazing opportunity to join an approachable luxury womenswear brand as they scale over the next 5 years. Designer lead with a robust wholesale, owned retail and ecommerce business that is driven by an intentional culture.

Come build your team as you lead the Ecommerce and Digital Marketing function.

This role is in office 4 days per week with Friday's remote.

Requirements

Experience: 4–6+ years of experience in growth marketing, performance media buying, or ecommerce management—ideally with a proven track record of helping scale a D2C brand from the single-digit millions into the tens of millions. Experience in premium apparel or fashion is highly preferred.

Algorithmic Mastery: A deep, intuitive understanding of the social media algorithms. You know what makes a video hit the Explore page and understand how to engineer content for "shares" rather than just "likes."

Data-Driven Mindset: Proficient with Shopify analytics and apps, Google Analytics, and social platform insights. You make creative decisions based on hard data.

T-Shaped Skillset: You are highly strategic and analytical, but you still possess a sharp eye for visual aesthetics, luxury branding, and copy that converts.

Tools & Tech: Deep, hands-on experience managing a Shopify/Shopify Plus backend (including product CSVs, inventory management, and collection architecture), Klaviyo, Google Analytics (GA4), and Meta Ads Manager

Key Responsibilities

E-commerce Platform Operations & Digital Merchandising

Storefront Ownership: Oversee the daily operations of the Shopify storefront.

Product Launches & Collections: Lead and manage marketing team to execute the digital product lifecycle.

Visual Merchandising: Strategically organize collection pages, upsells, cross-sells, and homepage layouts based on inventory levels, seasonality, and buying trends to maximize Average Order Value (AOV).

Tech Stack Management: Evaluate, install, and manage Shopify apps and third-party integrations to enhance the customer shopping experience.

Paid Media & Performance Marketing Strategy

Own the Growth Blueprint: Architect and oversee our paid acquisition strategy and partners across Meta, Google, programmatic channels, and emerging platforms to sustainably scale revenue.

Agency Auditing & In-Housing: Serve as the primary internal leader overseeing external marketing vendors.

Data Analysis & P&L Health: Maintain a rigorous weekly growth dashboard tracking CAC, LTV, Blended ROAS, and Marketing Efficiency Ratio (MER). Make budget allocation decisions based on hard data, not guesswork.

Social Scaling & Algorithmic Distribution

The 300k Milestone: Turn our current baseline of 36k Instagram followers into a highly engaged community of 300k+ followers.

Content & Funnel Engineering: Oversee a short-form video and organic social strategy engineered for massive non-follower reach. Build automated frameworks to seamlessly transition viral social reach into email/SMS subscribers and direct web traffic.

Full-Funnel Optimization & Retention

Conversion Rate Optimization (CRO): Run continuous A/B tests on website landing pages, collections, navigation, and checkout flows to maximize the conversion rate of incoming traffic.

Retention Marketing: Supercharge our Klaviyo email and SMS automation flows to optimize onboarding, maximize customer lifetime value, and increase our repeat purchase rate.