Marketing Technology Specialist

Marketing Technology Specialist at VisionPoint Marketing

Location

Raleigh, NC

• Remote (Remote-first, hybrid/in-person options near Raleigh)

About The Company

VisionPoint Marketing is a full-service agency focused on higher education enrollment marketing. They collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth.

Role Summary

Seeking a Marketing Technology Specialist to build technical solutions that power digital marketing across their client portfolio. This role sits at the intersection of development, analytics, paid media, and marketing operations.

Key Responsibilities

Build Marketing Technology Solutions

• Custom Tool Development using JavaScript, Node.js, AWS
• Workflow Automation to reduce manual effort
• Solution Architecture for cloud applications, API integrations, Google Sheets workflows, reporting dashboards

Integrations & Technical Implementation

• Marketing Platform Integrations using REST APIs, webhooks, SFTP
• Client Implementation Support with client teams
• Advanced Measurement with server-side tracking, conversion APIs, custom event collection
• Platform Extensions with custom JavaScript, Node.js services
• Technical Troubleshooting across interconnected marketing systems

Measurement & Reporting

• Tracking Validation with Analytics team
• Reporting Solutions using Looker Studio, Google Sheets, TapClicks
• Data Transformation for scalable reporting

Cross-Functional Collaboration

• Technical Partner for Paid Media, Analytics, Strategy, CRM, Web teams
• Client Technical Consulting
• Implementation Consulting
• Continuous Innovation in marketing technology

Required Qualifications

Must-Have Technical Skills

• Google Analytics 4 (GA4), Google Tag Manager (GTM), server-side tracking (Meta Conversions API, Google Enhanced Conversions, LinkedIn Conversions API)
• JavaScript and Node.js application development with cloud hosting (AWS preferred)
• REST APIs, webhooks, SFTP integration methods
• Workflow automation and reporting tools: Google Sheets, Looker Studio, TapClicks, Zapier
• Problem-solving for complex data flows

Preferred Background & Experience

• Agency experience supporting multiple clients
• CRM integration with lead management workflows
• Git/GitHub and AI-assisted development tools (Cursor, Claude Code, Codex, GitHub Copilot)
• Consent management platforms and privacy-conscious marketing

Tech Stack

• Marketing Measurement: GA4, Google Tag Manager, Server-Side Tracking, Meta Conversions API, Google Enhanced Conversions
• Development: JavaScript, Node.js, AWS
• Integrations: REST APIs, Webhooks, SFTP
• Reporting & Automation: Google Sheets, Looker Studio, TapClicks, Zapier

Success Metrics (First Year)

Become agency’s go-to technical resource for marketing technology solutions; build reusable tools; implement reliable integrations; solve complex tracking/measurement challenges; improve data collection and communication for clients.

Equal Opportunity

VisionPoint Marketing is an equal opportunity employer.