Senior Marketing Manager

hybrid 3x a week | london📍 | 20% bonus + competitive salary at wagamama, food is life 🥢 and we’re here to make every bite count. with over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh asian inspired flavours since ‘92. it’s all about good food, good vibes, and good company 🍜🔥were looking for a senior marketing manager ( brand partnerships) + to join us🌱 ready to dive in and stir things uppurpose |to drive guest acquisition and build long-term brand equity by identifying, securing, and executing high-profile national and local partnerships and live experiential activationsthis role focuses on commercial growth through cultural integration, managing external specialist agencies + scaling live brand moments that connect directly with the restaurant floorkey accountabilities |proactively source, commercially assess, pitch, and negotiate contract terms with new strategic partners (national to local) to build a robust brand partnership pipelinedefine the partnership strategy, establishing its role within wider marketing, target audience, messaging, customer journey, and alignment with brand and commercial objectivesbuild and deliver integrated Tier 1 activation plans across events, on-site experiences, branding, sampling/content capture, customer engagement, passes, and attendancemanage experiential and sampling agencies end to end including the pitch process, onboarding, contracting, SOW setting, and QBRs.manage events end-to-end (i.e., briefing, budgeting, supplier management, campaign delivery, and PCAs).establish Tier 1 KPIs and a measurement framework, then deliver post-event and end-of-season reporting across awareness, engagement, conversions, sales, Soul Club sign-ups, and offer redemptions.partner flexibly with regional leadership teams to support monthly operations and share accountability for through-the-line campaign execution, media/PR agency coordination, localising brand campaigns, and tracking budget ROI.key skills + role requirements |highly organised strong event and project management skillscommercially minded, financially literate with experience handling contract terms and rightsnatural relationship-builder and strong communicator, able to influence partners and internal teamscreative thinker who challenges the status quo to build high impact cultural activationsexperience managing external experiential, live event and sampling agenciescampaign management experience with a clear focus on digital, social and tracking ROIwhat’s in it for you |20% bonushybrid workingcome as you are culture, with modern offices, fresh fruit and soft drinks£200 monthly wagamama food allowance — enjoy all your favourite dishes on us!private healthcare cover (+ partner)3% pension contribution25 days holiday plus bank holidays+ further discounts across retail, hospitality & leisure — perks that make life sweetersupporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parentsnothing brings people together like great food. no matter where you’re from or who you are, you’ve got a seat at our table | because food is the ultimate connector, and here everyone belong