Junior eCommerce Data Analyst

Who Are We

Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures, and generations. Spurs is a club that’s always dared to push boundaries, breaking new ground and rewriting history.

We offer world-class facilities: In 2019, we opened our state-of-the-art Stadium, a £1 billion landmark that’s the beating heart of North Tottenham’s transformation. More than just a football ground, it’s an engine of change — creating 4,000 jobs and injecting £300 million into the local economy every year.

We’re at our brightest when we’re all together. Our Club, our teams, our community.

There is only one Hotspur. Tottenham Hotspur.

Role Purpose

The Junior eCommerce Data Analyst will generate insights and reporting, and support eCommerce strategy and optimisation initiatives. The goal is to help leverage a brand-new technology stack to its full potential.

Key Responsibilities

• Work closely with the eCommerce Strategy & Insights Manager to analyse, optimise and report on Spurs Shop performance.
• Generate actionable reports and dashboards, communicate findings to the broader team and cross-functional stakeholders.
• Work cross-functionally with other departments to solve problems and improve the customer experience.
• Complete ad hoc data requests.
• Identify growth opportunities and areas of improvement in the user journey.
• Align reporting with the Business Analytics team, ensuring a cohesive message is communicated across the club.
• Liaise with the web development team and data consultancy to maintain and improve event tracking.
• Attend insight sharing sessions with other analysts from around the club.
• Stay up-to-date with the latest news and innovations in user experience, advertising and technology. Attend regular industry webinars and communicate macro context to the E-commerce team.

Person Specification

Qualifications / Training

• 2:2 (or equivalent) Bachelor’s degree in Economics, Business, Marketing, Statistics or other relevant subject. Completed or on track to complete in Summer 2026.

Skills & Experience

• Internship or graduate experience in an analytics, insights, research, e-commerce or marketing role.
• Excellent written, verbal, and visual communication skills.
• Understanding of eCommerce principles and KPIs. A system thinker who understands the inherent trade-offs surrounding traffic quantity and quality, conversion rates and average order values.
• Conceptual understanding of A/B testing.
• Advanced Excel proficiency. (Pivot tables, XLOOKUP / INDEX-MATCH, nested IF statements, other complex formulas and data manipulation).

Advantageous

• Experience with Salesforce Commerce Cloud, BigCommerce, Shopify, or other E-commerce platforms.
• Familiarity with Google Analytics 4, Mixpanel, or other web analytics tools.
• An understanding of fundamental statistics concepts. Ideally, you’ll be able to interpret coefficients, p-values, and confidence intervals.
• Fundamental understanding of SQL.
• Experience with Business Intelligence / Data Visualisation tools such as Tableau, Power BI, ThoughtSpot or Looker. Moving forward, the business will be using Tableau.

Personal Attributes

• Analytical mindset with strong problem-solving skills.
• Thinks ahead, generates ideas, challenges the status quo. Asks “why?” and “so what?”.
• Values & respects others, builds relationships.
• Comfortable working both collaboratively and independently.
• Takes pride in delivering to a high standard. Takes responsibility and ownership.
• Strong interpersonal skills, comfortable communicating with stakeholders of all levels.
• High attention to detail.
• Curious and eager to learn new tools and techniques.

Safeguarding & Recruitment Statement

Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required.

We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.

Reasonable Adjustments

We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage of the application or interview process to support candidates with disabilities or specific needs. Please let us know if you require any adjustments so that we can ensure you have a fair and positive experience.

Please note that we reserve the right to close this vacancy early should we receive a high volume of applications or due to business needs, so early applications are encouraged.