Marketing Manager (Fashion/Retail GTM Experience)!

Marketing Manager (Contract) | 2-3 Months

We're partnering with a premium apparel brand, seeking a strategic, hands-on Marketing Manager to lead integrated marketing initiatives across brand, digital, influencer, retail, and wholesale channels during a maternity leave coverage engagement.

This is an opportunity for a marketer who thrives at the intersection of strategy and execution. You'll own go-to-market planning, lead influencer initiatives, collaborate cross-functionally, and help drive traffic, engagement, and conversion across the business.

📍 Downtown Los Angeles, CA (Hybrid: 2–3 Days Onsite Weekly)

📅 Contract: August 2026 – January 2027

💵 Pay: $45–$50/hr

💼 Fashion, DTC, eCommerce, Influencer Marketing, Go-to-Market Strategy

What You'll Do

Lead Go-to-Market Strategy & Campaign Execution

• Develop and execute seasonal and monthly go-to-market plans across multiple marketing channels
• Lead integrated 360° campaigns from briefing through launch and optimization
• Translate product priorities and brand objectives into actionable marketing strategies
• Partner closely with creative, merchandising, ecommerce, retail, and wholesale teams to ensure alignment and flawless execution

Drive Business Performance

• Develop marketing initiatives focused on traffic, conversion, customer acquisition, and revenue growth
• Partner with ecommerce and performance marketing teams to analyze results and optimize campaigns
• Leverage data and consumer insights to identify opportunities and inform marketing decisions
• Monitor campaign performance and make recommendations to improve efficiency and effectiveness

Lead Influencer Marketing & Brand Partnerships

• Own influencer strategy and campaign execution from concept through reporting
• Identify and cultivate relationships with creators who authentically align with the brand
• Partner with social and PR teams to maximize brand storytelling and campaign impact
• Manage influencer activations that drive awareness, engagement, and conversion

Cross-Functional Leadership

• Serve as a key connector across marketing, merchandising, ecommerce, creative, retail, and wholesale teams
• Manage timelines, deliverables, budgets, and marketing assets across multiple workstreams
• Ensure key product launches and business priorities are fully supported through marketing efforts
• Maintain clear communication and project momentum in a fast-paced environment

What We're Looking For

• 5+ years of marketing experience, preferably within fashion, apparel, retail, lifestyle, beauty, or DTC brands
• Proven experience developing and executing go-to-market (GTM) strategies and integrated marketing campaigns
• Strong influencer marketing experience, including creator identification, campaign management, and performance measurement
• Experience partnering with paid social and performance marketing teams
• Deep understanding of consumer marketing, digital marketing, and ecommerce best practices
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Analytical mindset with experience using performance data to guide decisions
• Comfortable working in fast-paced, entrepreneurial environments
• Exceptional communication and stakeholder management skills
• Self-starter who takes ownership and drives projects forward independently

Ideal Background: We're especially interested in candidates coming from fashion, apparel, lifestyle, beauty, or consumer brands with experience in:

• Go-to-market planning and product launches
• Influencer and creator marketing
• Paid social and performance marketing
• Ecommerce and DTC growth initiatives
• Cross-functional campaign management

Please submit your resume for consideration.

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