- Mid-Level Product Marketing Manager
- Industries Join to apply for the Mid-Level Product Marketing Manager
- Industries role at Jobright.ai
- Mid-Level Product Marketing Manager
- Industries 2 days ago Be among the first 25 applicants
- Join to apply for the Mid-Level Product Marketing Manager
- Industries role at Jobright.ai
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Job Summary
Contentful is a leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. They are seeking a Product Marketing Manager focused on Industry Solutions to drive the go-to-market strategy, positioning, and adoption of products across key verticals.
Responsibilities
- Develop a deep understanding of buyers, business challenges, and trends in priority industries (e.g., Finance, Healthcare, Retail, Technology).
- Partner with the research team to understand industry-specific buyer personas, including their roles, goals, challenges, decision criteria, and buying behaviors
- Create differentiated positioning and messaging frameworks tailored to industry-specific use cases.
- Develop and maintain a suite of sales and marketing assets—including white papers, case studies, product guides, sales decks, and battle cards—that articulate value for industry audiences.
- Partner with Sales to support enablement, deliver training, and provide industry insights that accelerate deal velocity and improve win rates.
- Collaborate with the Campaigns team to support and co-develop integrated marketing campaigns by industry vertical, ensuring messaging, assets, and audience insights are aligned for maximum impact.
- Contribute industry and persona expertise to campaign planning, execution, and performance analysis, and maintain a feedback loop to optimize future campaigns.
- Drive the successful launch of new products and features in target industries, ensuring alignment of messaging and go-to-market activities.
- Monitor campaign and product performance within industries, analyze results, and iterate on strategies to maximize adoption and customer satisfaction.
- Serve as a subject matter expert and evangelist for industry solutions, representing the company at industry events, webinars, and customer engagements.
Qualifications
Required
- 4+ years of experience in product marketing, industry marketing, or a related field, preferably in B2B SaaS or technology sectors.
- Demonstrated success in crafting and executing go-to-market strategies for industry verticals.
- Strong analytical skills with the ability to synthesize market and customer insights into actionable plans.
- Proven ability to develop high-impact sales enablement and marketing materials.
- Excellent written and verbal communication skills; comfortable presenting to internal and external audiences. Able to explain abstract or technical concepts in a way that resonates with business stakeholders and personas.
- Experience collaborating with cross-functional teams, including Product, Sales, and Marketing.
- Self-starter with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Curiosity & Adaptability: Eager to learn, test ideas, and iterate quickly. Brings a customer-first perspective and an interest in extensibility and developer experience.
- Bachelor's degree in Marketing, Business, or a related field.
Preferred
Company:
Contentful offers a headless content management system that helps organizations deliver content across channels. Founded in 2013, the company is headquartered in Berlin, Berlin, DEU, with a team of 501-1000 employees. The company is currently Late Stage. Contentful has a track record of offering H1B sponsorships.
Seniority level Seniority level Mid-Senior levelEmployment type Employment type Full-time
Job function
Job function
- Product Management
- Industries Software Development
- Referrals increase your chances of interviewing at Jobright.ai by 2xInferred from the description for this job Medical insurance
- Vision insurance401(k)
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Skills
- Alliance/Partner Marketing, Analysis Skills, Artificial Intelligence (AI), Business-to-Business (B2B), Campaigns, Career Counseling, Communication Skills, Content Delivery/Distribution, Content Management Systems (CMS), Cross-Functional, Customer Acquisition, Customer Satisfaction, Customer/Client Research, Finance, Healthcare, Insurance, International Marketing, Market Entry Strategy, Marketing, Marketing Campaign, Marketing Communications Strategy, Multitasking, Order Delivery, Partner Sales, Performance Analysis, Presentation/Verbal Skills, Product Documentation, Product Marketing, Product/Service Launch, Project/Program Management, Purchasing/Procurement, Recruiting/Staffing Agency, Retail, Retail Management, Sales, Sales Support, Software as a Service (SaaS), Training/Teaching, Use Cases, Vertical/Industry Marketing, Webinar, White Papers, Writing Skills
About the Company
jobright.com
