Search Marketing Manager

Overview We are looking for a Paid Search Manager to manage search engine marketing (SEM) campaigns for our agency. The Paid Search Manager will manage paid search campaigns on Google and Bing. A successful Paid Search Manager will effectively manage the paid search budget, track campaign performance and optimize ad copy to maximize ROI and drive client traffic.

The Paid Search Manager will conduct keyword research, analyze competitor strategies, and execute paid search campaigns from build-out to launch.

Job Responsibilities

• Run search, performance max, shopping, display and YouTube campaigns
• Be an adept problem solver who can identify, diagnose and fix performance issues
• Optimize campaigns to meet or exceed client goals and KPIsAnalyze search term data to expand keyword targeting and improve campaign performance
• Track and report on campaign budget pacing
• Estimate monthly costs and reconcile discrepancies in ad spend
• Conduct ongoing keyword and competitive analysis to refine targeting
• Have an in-depth understanding of the different bidding strategies within Google Ads and when to use them to maximize campaign performance
• Provide the Client Service team with valuable suggestions to improve client performance
• Communicate and act as a subject matter expert (SME) in external client conversations
• Perform A/B testing on ad copy and landing pages
• Run experiments, collect data, and implement insights for continuous improvement

Requirements

• 3-5 years of paid search experience
• Proven experience and success managing paid search campaigns across Google, and Bing
• Experience managing paid search accounts with monthly ad spends of over $200k per month
• Up-to-date with the latest trends in paid search
• Background with all Google platforms such as Data Studio, Suite, Tag Manager
• Experience with website analytics tools (e.g., Google Analytics.
• Looker Studio)
• Strong analytical skills and experience generating paid search reports
• Familiarity with A/B and multivariate experiments
• BS degree in Marketing, a quantitative, test-driven field, or a related field
• Agency experience required
• Strategy and optimization background with paid search campaigns
• Job Type: Full-time
• Benefits 401(k)
• Medical Insurance
• Vision Insurance
• Health savings account
• Life Insurance
• PTOReferral Program
• Met
• Life Law
• Identity Protection
• Class
• Pass
• Pet Discount Program
• Hybrid Schedule 8 hour shift
• M, F Remotely and T, W, TH in office.
• During first 90 days, new hires are required to be in office M, T, W, TH and remote on Friday.
• Experience Performance Max : 3 years (Required)
• Paid search marketing: 3 years (Required)#J-18808-Ljbffr

Skills

• A/B Testing, Bidding, Budget Management, Budget Reporting, Campaigns, Competitive Analysis/Strategy, Customer Support/Service, Data Collection, Exceeded Sales Goal, Google Analytics, Google Search Engine, Identify Issues, Keyword Research, Microsoft Bing Search Engine, Performance Analysis, Performance Tuning/Optimization, Problem Solving Skills, Reconciliation, Research Skills, Return on Investment (ROI), Search Engine Marketing (SEM), Strategic Analysis, Web Analytics, YouTube

About the Company

Colling Media