Vice President of Marketing

« Openings at Tangam SystemsVice President of MarketingLocation: Waterloo, Ontario, CanadaFull-timePartially remote

Who We Are

Tangam Systems (http://www.tangamsystems.com) is a rapidly growing software company at the forefront of data analytics, optimization, and visualization. Our clients range from Fortune 500 enterprises to some of the most recognized brands in the global resort and gaming industry, with deployments across 13 countries throughout North America, Asia-Pacific and Europe.

Our flagship products—Table Games Yield Management (TYM) and Slot Optimization & Data Analytics (SODA)—help casinos optimize gaming operations and improve performance.

Our next-generation business intelligence solutions transform complex operational data into clear, actionable insights for business users. Powered by patented technology and recognized through multiple industry awards, Tangam continues to push the boundaries of analytics-driven decision making.

As we expand our global footprint and product portfolio, we are seeking talented individuals to join us in shaping the future of gaming analytics and optimization.

Vacancy StatusThis posting is for a current, full-time opening.

Key Responsibilities

• (include, But Are Not Limited To)
• Develop and execute the strategic marketing plan to support overall business goals, product launches, and market expansion
• Lead brand management, positioning, messaging, and corporate communications
• Plan and execute User Conferences to deepen engagement with existing customers, drive cross-sell opportunities, and connect new prospects to our existing customer base
• Direct the Digital Marketing, Event Marketing and BDR/Growth Marketing functions, ensuring alignment with company strategy, sales and pipeline strategy, and revenue targets
• Own marketing-sourced pipeline contribution, BDR performance, lead generation, and growth KPIs, reporting progress to executive leadership
• Oversee content marketing, digital / performance marketing, public relations, and event marketing
• Collaborate with sales, product, and analytics teams to ensure marketing aligns with product roadmaps and business objectives
• Manage and mentor a high-performing marketing team consisting of Digital Marketing, Event Marketing, and BDR/Growth Marketing resources, establishing KPIs and monitoring performance
• Conduct market research, competitive analysis, and customer segmentation to inform campaigns
• Oversee marketing budget, resource allocation, and vendor relationships
• Ensure consistent brand voice and marketing collateral across all channels and markets
• Qualifications & Experience5+ years of progressive marketing leadership experience, preferably within technology and SaaS industries
• Hands-on marketing leader with the ability and willingness to execute campaigns, create content, manage marketing systems, analyze performance metrics, and support business development activities as needed
• Knowledge of and hands-on experience with the new generation of AI based tools
• Experience organizing User Conferences
• Proven track record of building and scaling marketing and BDR functions in high-growth environments
• Demonstrated success in driving measurable pipeline growth and achieving revenue impact through marketing and BDR alignment
• Strong experience in digital marketing, demand generation, brand development, and content strategy
• Excellent communication skills, both written and verbal
• Strategic and analytical mindset, comfortable with data-driven decision making
• Experience working in global markets and coordinating multi-geography campaigns
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
• Technical testing may be required

Compensation And Benefits

Total

Compensation

$220,000 - $260,000 The salary range shown reflects the company's good faith full target range for this position at the time of posting. The company may update or modify this range at any time and endeavors to keep this posting current. Compensation decisions are based on factors including geographic location, experience, skills, education, and business needs.

While the full range is posted for transparency, offers are typically made within the lower to middle portion of the range.

Work-life balance: Flex time, work-from-home days (3 days/week in office required)

Perks

Standing desks, massage chair, employee lounge with Xbox, Switch & PS4Benefits plan: Fitness allowance, dental/prescription/vision coverage, massage & physio, healthcare spending accountTeam culture: Fully stocked kitchen, team lunches, monthly events, long-weekend bottle drawsWe are committed to providing an inclusive work environment that welcomes diversity and supports accessibility across the organization.

If you require accommodation at any time during the recruitment process, please let us know by contacting hr@tangamgaming.com.« Openings at Tangam Systems