Our client is an international premium beauty company with a strong heritage and ambitious growth plans. As the company enters its next phase of development, it is looking for a Global Marketing Director to work closely with the CEO to lead the next stage of a well-established premium brand.
This is a unique opportunity to define the long-term brand strategy, build a best-in-class marketing function, lead and develop the marketing team, and accelerate growth. Combining strategic vision with hands-on execution, you will play a pivotal role in transforming a product-driven organization into a distinctive and desirable global brand.
Role and
Key responsibilities
-
- Define and drive the marketing strategy
- Define and evolve the brand positioning and value proposition to build a distinctive and consistent brand.
- Translate scientific concepts into compelling consumer propositions and luxury storytelling.
- Develop the 3-year marketing strategy in partnership with the Product Development Director and the CEO.Bring market, customer and commercial insights to influence product and business decisions.
- Own the marketing budget and maximize business impact through effective investment decisions.
-
- Accelerate brand growth and customer engagement
- Develop and execute the annual marketing plan across communication, digital, product launches and brand activations.
- Lead cross-functional execution with the Digital and Product teams.
- Strengthen brand awareness, customer engagement and the customer journey across all markets.
- Measure marketing performance and continuously optimize initiatives to maximize business impact.
-
- Build marketing excellence and performance
- Build a performance-driven marketing culture through KPIs, dashboards and data-driven decision making.
- Design the future marketing operating model, establishing effective governance, processes and ways of working.
- Develop a Marketing Playbook to enable consistent brand execution and accelerate local activation across international markets.
- Challenge marketing plans and priorities to continuously improve performance and business impact.
- What we're looking for?
- You are a growth-focused marketing leader with the ability to connect strategy, execution, and business results.
- You combine strong analytical thinking with creativity, leadership.
- Experience:12 to 15 years of progressive marketing experience, including exposure to digital marketing.
- Proven experience in both strategic and operational marketing roles.
- International experience in a global or regional role, or significant experience working abroad.
- Experience in premium beauty, professional skincare or cosmetics is preferred.
- Open to FMCG and Luxury goods (fragrances, fashion, jewellery, premium consumer brands)
- Experience in the US market and/or Swiss Market is a plus.
- Key competencies
- Strategic Brand & Marketing Management
- Customer & Market Insights
- Marketing Performance & Analytics
- Operational Marketing & Marketing Excellence
- Digital Marketing strong understanding A strategic yet hands-on leader.
- Comfortable influencing and challenging stakeholders.
- Entrepreneurial with a builder mindset.
- Passionate about developing people and teams.
- Structured, analytical and able to simplify complexity.
- Curious, proactive and results-oriented.
- Internationally minded, with a strong aesthetic sensitivity.
- Why join us?
- Work closely with an entrepreneurial CEO who values trust, initiative and constructive challenge.
- Shape the future of an established premium beauty brand with a high level of autonomy and ownership.
- Join a human-sized company with the international exposure
- Lead and develop a passionate marketing team in a collaborative and supportive environment.
- Be part of a company where people, collaboration and long-term relationships are genuinely valued.
- Benefit from a flexible way of working, including hybrid working and the possibility to work remotely from abroad for a limited period each year.
- Be part of a company focused on long-term value creation rather than short-term results.
- Transparent and fair compensation practices with salary ranges adjusted to local markets
- Commitment to diversity, inclusion, and equal opportunity for all qualified candidates.
- Relocation package for candidates moving to Switzerland
- NOTE: Due to Swiss work permit regulations, we will consider applications from candidates who are Swiss nationals, EU/EFTA nationals, or individuals already holding a valid Swiss work permit.
