Manger, Sales Development (SDR/BDR Team)

Role: Manger, Sales Development (SDR/BDR Team)

Location: New York City

Working pattern: Four to five days per week in the office

About Cosign

Cosign is the fastest growing prop-tech company in the United States, revolutionizing the $4 trillion rental industry with a market-leading, one-of-a-kind rent guarantee product. Our mission is to expand housing access for renters and boost occupancy for landlords.

Backed by top entrepreneurs, venture capital firms, and real estate investors, Cosign is built by experienced landlords and managers for landlords and managers who deeply understand the rental market's needs.

Our Mission Continued

Cosign is on a mission to expand access to housing by helping landlords approve more qualified renters, without increasing risk. We partner with owners and property managers to close the qualification gap caused by conditional approvals, thin credit files, and the absence of guarantors, materially improving leasing conversion and occupancy.

We're building toward a near future where every U.S. property offers Cosign to renters who struggle to qualify, expanding housing choice while helping owners and operators convert demand into signed leases.

Our Hiring Philosophy

At Cosign, we seek exceptional talent with relentless intellectual curiosity, individuals who:

• Challenge the status quo and drive continuous improvement
• Demand excellence from themselves and their colleagues
• Identify and solve problems others don't even recognize
• Create innovative solutions others believe impossible

We deliberately seek these rare, high-impact performers who attract similar talent. While most companies avoid hiring these exceptional individuals due to their demanding nature, we actively pursue them. When we find someone extraordinary, we move quickly to bring them onboard.

We believe average talent builds average companies. By assembling a team of exceptional performers, we're creating the talent density needed to transform the rental industry and set new standards of excellence.

The Opportunity

Cosign is seeking a commercially minded and highly analytical Senior Manager, Sales Development to build and lead the foundations of its outbound sales development operation.

This is not a conventional SDR Manager position. Rather than overseeing a single centralised team, this person will lead a blended sales development function that opens conversations with prospective customers and key market stakeholders across regional markets.

The successful candidate will take full management responsibility for this team while transforming its activity into a structured, measurable and scalable sales development function.

You will define how the team targets prospects, communicates Cosign's value proposition, records activity and progresses opportunities. This will include establishing consistent outreach cadences, performance expectations, reporting structures, sales messaging and coaching frameworks.

The position is entirely focused on leadership, strategy and execution. You will not carry an individual sales target or be expected to perform day-to-day prospecting yourself. Instead, your success will be measured by the effectiveness, consistency and commercial output of the team you lead.

This is a visible and multifaceted leadership role for someone who wants to influence how a growing business approaches sales development, field execution and go-to-market operations.

Key Responsibilities

Sales Development Strategy and Infrastructure

• Design and implement Cosign's sales development operating model from the ground up.
• Define the cadences, workflows and processes the team follows, along with clear definitions of activity and success.
• Develop consistent messaging, talk tracks and outreach materials that communicate Cosign's value proposition.
• Build scalable processes that support the continued growth of the function and align with Cosign's wider commercial strategy.

Team Leadership and Performance

• Assume full people management responsibility for the blended sales development team.
• Provide structured coaching, feedback and development to improve individual and team performance.
• Set clear expectations around activity, engagement quality and commercial outcomes, and build a performance-led culture.
• Identify gaps in skills, execution or coverage and implement improvement plans.

Reporting and Commercial Analysis

• Define the KPIs and reporting frameworks used to evaluate sales development performance.
• Analyse activity, conversion and pipeline data to surface trends, bottlenecks and opportunities.
• Translate performance data into clear recommendations for senior leadership.
• Work with internal stakeholders to improve the quality and consistency of CRM data.

Sales Enablement and Operational Improvement

• Develop onboarding, training and enablement materials for current and future team members.
• Ensure the team has a strong understanding of Cosign's product, customers and commercial proposition.
• Partner with sales, strategy, operations and marketing to improve alignment across the acquisition process.
• Define how opportunities are qualified, documented and handed to the wider sales organisation.

Regional and Event Support

• Contribute to the planning and execution of targeted regional events and market activation.
• Occasionally attend events to support the team, engage prospects and represent Cosign in the market.

About You

You are an experienced sales development leader who combines strong people management skills with a structured and analytical approach to building commercial teams.

You are comfortable entering an environment where the core team already exists, but the processes, infrastructure and performance standards still need to be created. Rather than inheriting an established playbook, you are motivated by the opportunity to design one.

You can move confidently between team coaching, performance analysis, sales operations, enablement and senior stakeholder management. You understand that effective sales development requires more than increasing activity volumes. It depends on clear market segmentation, relevant messaging, disciplined execution and accurate measurement.

You are also capable of building strong product knowledge and translating a complex commercial proposition into messaging that can be used consistently by a distributed team.

Preferred Experience

• Previous experience managing an SDR, BDR, field sales or other outbound commercial team.
• Demonstrable success improving the performance, structure or scalability of a sales development function.
• Experience defining sales cadences, KPIs, reporting standards and performance management frameworks.
• Strong analytical capabilities, with the ability to interpret sales activity and conversion data.
• Exposure to sales operations, revenue operations or sales enablement responsibilities.
• Experience building onboarding, coaching and training programmes.
• Strong CRM discipline and experience using sales data to support decision-making.
• The ability to manage a geographically distributed team.
• Excellent written and verbal communication skills.
• Confidence working directly with senior executives in a fast-moving growth environment.
• Experience within PropTech, multifamily real estate, property management, FinTech, InsurTech or another relevant B2B environment would be advantageous.
• Familiarity with selling into multifamily property owners, operators or regional property management teams would be particularly valuable.

What Makes This Opportunity Different

This role offers broader ownership and visibility than a typical SDR Manager position.

You will not simply manage an existing team against an established set of metrics. You will determine what the function should look like, how performance should be measured and how Cosign's sales development activity can become a consistent and scalable source of commercial growth.

This role will have the opportunity to influence sales strategy, enablement, operations and regional execution while developing experience that could support progression into broader commercial, revenue operations or go-to-market leadership.

Working at Cosign

This is a New York City-based position requiring attendance in the office four to five days per week. The role also involves regular travel to regional markets and industry events, expected to account for approximately 30% of your time.

Cosign is looking for someone who is comfortable operating with pace, accountability and a high degree of ownership. The right person will be energised by the opportunity to build structure within a growing business and create a lasting impact on how its commercial team operates.