Marketing, Brand & Communications Manager

The Marketing, Brand & Communications Manager helps advance the firm’s visibility, reputation, and client engagement through integrated marketing, branding, content, public relations, and communications initiatives.

Working closely with the Marketing & Business Development (M&BD) Director, attorneys, firm leadership, and members of the M&BD team, this role manages key projects, develops compelling content, supports business development priorities, and supervises team members responsible for events, communications, and design.

PRINCIPAL DUTIES AND RESPONSIBILITIES

Marketing & Communications

• Develop and execute integrated marketing campaigns that support firm, practice group, industry, and attorney business development goals.
• Manage Events & Communication Coordinator supporting the planning, promotion, and execution of firm-hosted events, webinars, sponsorships, conferences, and client programs.
• Manage the firm's editorial calendar and thought leadership pipeline, repurposing content across digital, social media, email, website, and event channels.
• Draft, edit, and maintain attorney biographies, practice descriptions, presentations, pitch content, and other client-facing marketing collateral.
• Monitor industry trends, campaign performance, and engagement analytics to identify opportunities to increase market awareness and client engagement.
• Collaborate with and manage the external PR firm relationship.
• Draft and edit attorney announcements, newsletters, executive communications, website content, social media posts, presentations, and other communications materials.
• Develop communications plans and promotional materials for internal and external firm events.
• Partner with attorneys and business professionals to develop clear, compelling, audience-focused messaging that meets firm standards for accuracy, tone, consistency, and brand compliance.
• Participate as an active member of firm committees as assigned.
• Perform other duties and support internal projects as requested by the Marketing & Business Development Director.

Brand

• Manage the Graphic Design Coordinator in developing branded communications, invitations, on-site signage, event materials, visual content, infographics, presentations, and other collateral.
• Maintain and strengthen the firm's brand identity, voice, messaging, market positioning, and value proposition.
• Ensure consistent application of brand, messaging, style, and quality standards across communications and marketing materials.
• Support initiatives that enhance brand visibility through sponsorships, partnerships, speaking opportunities, community engagement, thought leadership, and market successes.
• Monitor competitor activity and industry trends to inform branding strategies and positioning.
• Oversee the selection, purchase, and distribution of branded promotional items in coordination with the marketing team.

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• 5-7 years of experience in marketing, communications, public relations, or content marketing; law firm or professional services experience preferred.
• Experience managing, supervising, or mentoring team members or direct reports.
• Exceptional writing, editing, proofreading, and oral communication skills, with strong attention to grammar, spelling, tone, and detail.
• Strong understanding of brand management, content strategy, public relations, digital marketing, and integrated marketing campaigns.
• Excellent project management and organizational skills, with the ability to manage multiple projects, deadlines, resources, and stakeholder needs simultaneously.
• Strong interpersonal skills, sound judgment, diplomacy, and a client-service mindset, with the ability to work effectively with attorneys, business professionals, and firm leadership.
• Ability to work independently and collaboratively in a fast-paced environment as an innovative problem solver and engaged team player.
• Familiarity with the services and business model of a multi-practice law firm.
• Proficiency with Microsoft 365 and marketing-related technologies.
• Limited travel required.

PHYSICAL DEMANDS & WORK ENVIRONMENT

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

The statements contained in this position description are not all-inclusive. Additional duties may be assigned and requirements may vary from time to time, and from location to location.

COMPENSATION

The expected salary range for this position is $130,000 - $150,000 per year. Actual pay will be based on experience, education, job-related knowledge, market indicators and internal pay equity. At NGE cash compensation is a starting point and we offer an exceptional Total Rewards Package for our business professionals. To learn more about the NGE Experience, please visit: www. careers.nge.com.