Manager, Digital Content and Social Strategy, Marketing, Film, & TV - Masterworks

Marketing

New York

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators.

From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

On the music side, SONY MUSIC MASTERWORKS is comprised of the label imprints Masterworks, Sony Classical, Milan Records, XXIM Records, and Masterworks Broadway which collectively, specialize in instrumental music (classical, neo-classical and classical crossover), soundtracks (film & television, video games, anime) and Broadway cast albums.

We are looking for a Manager, Digital Content and Social Strategy Marketing, Film & TV to join our Soundtracks Marketing team.

What you'll do

• Lead social media copywriting, brand voice, and community management across platforms, ensuring consistency, authenticity, and fan-first engagement.
• Own the management and ongoing optimization of multiple social profiles, actively engaging fans and growing vibrant online communities.
• Optimize and monetizes audio/video metadata and sounds with a strong understanding of SEO and optimally GEO (Generative Engine Optimization) to maximize discoverability in AI-powered and traditional search environments.
• Leads the overall social media strategy across platforms including Instagram, TikTok, YouTube, X, and emerging channels
• Prepare clear, insightful reports for executives, external partners, IP stakeholders, and project leaders.
• Analyze performance across posts, sounds, channels, engagement, newsletter segmentation, and overall audience reach to inform strategy and decision-making.
• Demonstrate fluency in fan-created content, grassroots campaigns, and community-driven storytelling.
• Stay ahead of platform updates, cultural moments, and emerging trends, applying strategic judgment to reactive and real-time content opportunities.
• Creates compelling UGC and organic content from screenings, events, activations, and pop-culture moments.
• Brings deep fluency in the digital media ecosystem, including KPIs, impressions, CTR, CPMs and engagement metrics.
• Track competitive activity on an ongoing basis and proactively shares insights with the broader department.
• Develop clear, effective briefs for external agencies and collaborates on multi-faceted social campaigns.
• Partner closely with marketing leads to review campaign strategies, maximize cross-platform impact, and ensure timelines, plans, and opportunities are clearly communicated.
• Track and reports on campaign performance with actionable recommendations for optimization, iteration, and improvement.
• Build and maintains strong internal and external relationships that encourage collaboration, accountability, and constructive feedback.
• Translate influencer campaign data into actionable insights that inform strategy, creator selection, and content optimization.
• Owns and manages the social media calendar, planning and forecasting content weeks to months in advance.

Who you are

• Have 4-6 years of hands-on experience developing content for social media accounts + running point on digital campaigns from strategy to execution.
• Prior experience in entertainment, film/TV, music, or media environments is strongly preferred
• Proficiency with Adobe Suite programs including Photoshop – to create new visually captivating basic content in a short timeframe
• Strong experience briefing creative consultants and agencies to produce attractive, effective content, with the ability to guide concept development, oversee execution, and ensure deliverables support broader digital and social campaign strategies.
• Experience using CapCut and Edits
• Proven track record working with social media agencies, influencers and external content creators including fluency with negotiation and deadlines
• Experience with web analytics tools and managing ad platforms in Google Analytics, Meta Business Manager, Tik Tok for Business, etc.
• Fluency in paid and organic social-understanding how content, media, and platform algorithms work together to drive performance
• Strategic thinker with a creative POV and clear understanding of what makes content resonate on social media platforms
• Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through

What we give you

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.

The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$70,000—$75,000 USD