Sales And Marketing Manager

● ● About Jovie

Jovie is a dynamic and growing business providing childcare staffing operations across multiple markets, serving individual families as well as corporate and community business partners.

Jovie is a franchise model owned by Bright Horizons. This franchise is responsible for childcare staffing in Atlanta, Charlotte, and Raleigh-Durham, matching one of the 300+ caregivers in the Jovie system to meet the needs of over 1,000 clients.

About the Role

The Sales & Marketing Manager is, first and foremost, a people person — someone families trust the moment they meet them.

This role oversees Jovie's private family sales, B2B sales, marketing, and Family Concierge services, but the heart of the job is relational: helping families as they navigate a deeply personal decision, listening closely to what they actually need, and helping them feel confident and cared for at every step.

Some of the strongest people in this role have come from teaching. Teachers are professionals who are used to talking with parents, reading a room, and building trust quickly, without a script. This is what this team needs in a leader.

The CRM processes and tools for this business are already in place; what we need is someone who can bring warmth, patience, and genuine connection to how that process feels for the families and caregivers on the other end of it.

What You'll Do

Build Real Relationships with Families and help others on the team do the same

● Serve as a warm, trusted point of contact for families throughout their search — someone who listens first and understands what a family truly needs, not just what they ask for

● Bring the instincts of an experienced parent-facing professional (teaching, family services, or similar backgrounds are a great fit) to put families at ease and build rapport quickly

● Personally engage in the conversations that matter most — especially higher-touch, sensitive, or emotional moments — so families feel genuinely heard and supported, not processed

● Bring the same care and attentiveness to business partners (corporate and community accounts), understanding their needs and building lasting relationships

Oversee Sales & Marketing Functions

● Oversee the day-to-day work of the B2C sales, B2B sales, and marketing functions, using the sales process and tools already in place but refining as needed

● Support and coach the people in these functions, helping them grow in both their process skills and their ability to connect authentically with families

● Step in personally on conversations where a relational touch will make the biggest difference for a family or business partner

● Leverage marketing opportunities to make sure Jovie's tone and messaging are relevant on brand

Partner with the Family Concierge Function

● Lead the Family Concierge function to ensure a smooth, caring handoff as families move from their search into placement

● Stay attuned to the full family journey, making sure the warmth of the sales relationship carries through to placement and beyond

Track & Improve the Family Experience

● Track key business metrics — including number of placements and hours booked — to understand what's working and where families are getting stuck

● Listen for patterns in family feedback and Google Reviews, and bring that voice back into how the team works

● Represent the family's perspective in leadership conversations, advocating for what actually helps families feel supported

What Success Looks Like

● Families consistently describe feeling heard, understood, and genuinely cared for — not just “handled”

● Steady growth in placements and hours booked across both B2C and B2B

● Four- and five-star Google Reviews sustained across markets

● A smooth, warm handoff between sales and Family Concierge, with no gaps in communication for the family

● A team that feels coached and supported, not just managed

Qualifications

● Experience working directly with parents or families — teaching, family services, client services, or a comparable relationship-driven background strongly preferred

● A warm, empathetic communication style and a genuine ability to build trust and rapport quickly

● Comfortable overseeing and supporting a small team or function without needing to be heavily top-down about it

● Working familiarity with sales and marketing fundamentals, sufficient to guide functions where the processes are already established

● Organized enough to track business metrics like placements and hours booked, and to spot trends in the family experience

● Solutions-oriented, calm under pressure, and comfortable holding both the relational and practical sides of the job

Core Competencies

● Relational warmth & trust-building

● Listening & empathy

● Calm, steady presence in emotional moments

● Coaching & support (not top-down management)

● Business & metrics awareness

● Cross-functional collaboration

Office Expectations

● Hybrid, based in Atlanta, with regular in-office time for coaching and collaboration

● Professional attire and Jovie background with camera on during client and candidate calls

Compensation

● Base salary: $60,000–$70,000, commensurate with experience

● Profit share incentive tied to overall business performance

● Commission paid per sale/placement, in addition to base salary and profit share