Global Marketing Manager - Plasma Innovations

Global Marketing Manager - Plasma InnovationsThe Global Marketing Manager, for PI (Plasma Innovations) is responsible for providing marketing strategy support and driving market development, commercialization, and adoption of the PI product and services portfolio worldwide. This role balances upstream market development with downstream execution, ensuring the Terumo BCT brand grows across prioritized segments.

The incumbent will develop go-to-market strategies, lead evidence-based marketing initiatives, and engage global and regional stakeholders, while partnering with internal teams across product management, services, sales, scientific affairs, and regulatory to deliver integrated market success.

Essential duties include

• Strategic Market Development & Go-to-Market Planning
• Content Development & Communication
• Sales Enablement
• Market Development & Evidence Generation
• Stakeholder Engagement
• Performance Monitoring & Analytics

Qualifications and skills include

• Bachelor's degree in Life Sciences, Marketing, or Business; advanced degree (MBA, MS) preferred.
• Minimum 5 years' experience in global marketing and/or sales, preferably in Med
• Tech, Biotech, Pharma, or other regulated Life Sciences industries.
• Experience in Plasma field strongly preferred.
• Scientific or Technical background in Plasma applications, therapies, and markets strongly preferred.
• Advanced sales and marketing techniques with strong knowledge of market execution.
• Demonstrated ability to consistently support sales goals and profitability.
• Experience in product positioning and competitive knowledge of global markets.
• Ability to effectively apply knowledge of strategic planning and program delivery.
• Knowledge of global marketing strategies and market requirements, with working knowledge of global sales strategies.
• Ability to assess and integrate customer needs and market trends the context of product systems and business capabilities and translate this into effective programs.
• Proven ability to work effectively with multiple levels of customer organizations as well as internal cross-functional and regional teams.
• Excellent communication, presentation, and stakeholder management skills.
• Analytical mindset with ability to interpret data and refine strategies.
• Physical requirements include typical office environment requirements such as reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties.
• Target pay range: $108,300.00 to $135,300.00
• Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
• Target bonus on base: 10.0%.Terumo Blood and Cell Technologies provides competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family.