E-COMMERCE DIGITAL MARKETING MANAGER - D2C FASHION BRAND

E-COMMERCE DIGITAL MARKETING MANAGER

ONLINE D2C FASHION BRAND

LOUGHTON IN ESSEX

4 DAYS HEAD OFFICE 1 DAYS WFH

Our client a highly successful online fashion brand, selling globally and are looking to recruit a savvy E-COMMERCE DIGITAL MARKETING MANAGER to join their team. The successful candidate will have a proven track record in retail e-commerce in PPC, SEO, EMAIL MARKETING, AFFILIATE MARKETING for a successful online fashion brand D2C

About You

• Experience managing / leading digital retail / ecommerce; a ‘natural shopkeeper’; fixated on delivering your promise to the customer
• Have great understanding of retail, e-commerce and marketing businesses D2C
• Have a proven track record as a commercial individual, who understands brand and customer (shopper)
• You are independent and self-directed but able to work and lead a team of creative individuals
• Have superior analytical skills to track and manage performance
• Have excellent interpersonal skills and the ability to persuasively sell ideas
• Effectively navigate and collaborate cross-functionally.

Requirements

• Own the net revenue, average order size, value, conversion rate
• Own the analytical and CRO tools that will help you unlock greater insight to build hypothesis to test and generate incremental output on your KPIs
• Support and challenge the technology team to design, develop and deploy the tools you need to deliver your objectives
• Work closely with the brand & broader commercial / sales teams and feed in tactical offers / promotions into the London campaign calendar
• Hire, lead and coach a leading-edge team to help execute against goals
• Keep up to date with e-commerce & CRO / trading best practice of tomorrow through training, research etc.

Roles & Responsibilities

Trading & Development

• Responsible for providing internal stakeholders with weekly and monthly sales and marketing reports. Highlighting performance and analytical insight.
• Managing the website development roadmap and budgeting.
• Management of 1 team member and external development agencies.
• Working knowledge of the Magento platform.
• Managing developers to resolve website issues that may impact sales performance.

Paid Advertising

• Experienced at scaling and managing a large PPC account with many SKU’s. Experienced with Google Shopping and Search. Experienced at keyword research, optimising data, competitor research, performance analysis and campaign development.
• Strong understanding of paid social including Facebook & Instagram advertising. Understanding of the current landscape of the IOS updates, and experience managing large daily budgets.

SEO

• Develop and build out the SEO strategy, Optimisation of website keywords, understanding of technical SEO including meta tags, robot files and search rankings using SEO software.
• Look to identify SEO KPI’s and targeted keywords to improve organic traffic of the website

Email Marketing

• Develop the email marketing strategy across weekly newsletters, automated flow campaigns, targeted and personalised content and active a/b testing. Strong knowledge of Klaviyo and advanced segmentation techniques.

Affiliate Marketing

• Ensuring campaigns are kept within budget and maximum ROI is achieved
• Acquire new partners to grow the affiliate scheme
• Analyse campaign activity to ensure affiliates deliver the best ROI