Social Media Marketing Manager

About the job

About Peterson AcademyPeterson Academy is an online learning platform offering long-form, in-depth courses from world-class instructors. We aim to make serious education accessible, engaging, and affordable. Our broader mission relies on building a strong, authentic presence across social platforms to reach intellectually ambitious learners everywhere.

The Role

We’re hiring a Social Media Marketer / Social Media Manager to take full ownership of Peterson Academy’s social media presence as we scale our community and drive enrollment. You’ll shape how we communicate our mission, delivering unfiltered scholarship, and making higher education affordable—to a global audience.

This is a hands-on role with significant autonomy: you’ll own strategy, content creation, community engagement, and performance across platforms, working closely with our content, product, and leadership teams to turn followers into enrolled students and active community members. High expectations, direct impact on growth, and full responsibility for results.

Responsibilities

• Develop and execute social media strategy aligned with our mission to reach intellectually serious audiences and drive enrollments
• Own day-to-day management and growth of key channels (Instagram, X/Twitter, TikTok, YouTube, Facebook, LinkedIn)
• Create and schedule compelling content—including short-form video, graphics, threads, and posts—that reflects our clear, no-nonsense voice and resonates deeply
• Manage community engagement: respond thoughtfully, foster meaningful discussions, handle inquiries, and build genuine connections with students and prospective learners
• Plan and run paid social campaigns (Meta, TikTok, X, LinkedIn) with tight targeting, creative testing, budget management, and focus on ROI/enrollment conversions
• Collaborate with instructors, content creators, designers, and leadership to produce cohesive campaigns and amplify course launches
• Stay ahead of platform changes, trends, and competitor activity to keep our approach sharp and proactive
• Track and report KPIs (engagement, reach, conversions, ROAS, growth) using analytics tools; turn data into clear recommendations and optimizations
• Identify opportunities for UGC, influencer/creator partnerships, and viral moments that align with our values

Requirements

• 3+ years of professional social media marketing/management experience (in-house or agency, ideally for mission-driven or education/tech brands)
• Proven track record growing accounts and delivering measurable results (follower growth, engagement, conversions)—share specific metrics/case studies
• Strong expertise in current formats, especially short-form video (Reels, TikTok, YouTube Shorts); hands-on creation/editing experience preferred
• Excellent writing skills with ability to adapt tone: clear, direct, intellectually rigorous, occasionally provocative
• Comfortable with data and analytics: fluent in key metrics (ER, CTR, ROAS, conversions) and using tools like native insights, Google Analytics, or scheduling platforms
• Experience managing paid social budgets, A/B testing, and optimizing for performance
• Self-directed and accountable; able to prioritize in a fast-moving environment
• Nice to Have
• Experience in education, intellectual content, or mission-driven spaces
• Familiarity with tools like Canva, CapCut/Premiere Rush, Hootsuite/Sprout Social
• Understanding of community building in niche, high-intent audiences
• Interest in philosophy, psychology, classical education, or free speech/discourse topics

Who You Are

• Highly conscientious
• Independent, proactive, and accountable
• Comfortable owning channels end-to-end and improving what already exists
• Pragmatic about trade-offs between creativity, speed, and impact
• Willing to work hard and take full responsibility for outcomes
• Excited by high-ownership, mission-focused work in service of serious education

What We Offer

• Competitive compensation with room to grow
• Exceptional Healthcare
• Possibility to work remote (US-based)
• Opportunity to shape and own the social presence of a global education platform
• Small, high-velocity team building something meaningful

To Apply

Send your resume, cover letter, and links to your work (accounts you have managed, campaigns you have run, etc.) to careers@petersonacademy.com