Vice President, Marketing Technology & Digital Marketing

Built on meritocracy, our unique company culture rewards self‑starters and those who are committed to doing what is best for our customers. Brown & Brown is seeking a Vice President, Marketing Technology & Digital Marketing to join our team! The Vice President will lead our full‑funnel Mar Tech roadmap and digital marketing efforts.

This role is essential for bringing our future digital customer experience to life, evolving our approach to marketing automation and creating a connected ecosystem across the customer journey.

The role will apply a blend of creative thinking, analytical processes and change‑management experience to meaningfully expand digital marketing capabilities while optimizing performance to improve business outcomes. Experience leading a full‑funnel digital marketing capability with an omnichannel approach is critical for success in the role.

How You Will Contribute

• Own enterprise digital marketing and Mar Tech as a primary growth engine, directly accountable for pipeline acceleration, revenue impact, and organic growth.
• Convert executive growth priorities into aggressive, multi‑year digital and Mar Tech roadmaps, tightly sequenced to unlock scale, speed, and measurable sales impact.
• Allocate investment across paid, owned, and earned channels to maximize ROI, with clear performance targets for SEO, PPC, demand generation, and conversion.
• Optimize high‑impact digital channels and platforms (website, portals, email, apps) to drive acquisition, cross‑sell, and producer productivity across the customer lifecycle.
• Integrate lead generation, routing, CRM, and campaign execution to increase sales velocity, improve win rates, and eliminate leakage across the funnel.
• Enforce governance, standards, and performance KPIs tied to pipeline contribution, sales‑qualified leads, conversion rates, and revenue outcomes.
• Continuously deploy emerging technologies and automation to scale growth, improve forecasting accuracy, and create a durable competitive advantage.

Skills & Experience to Be Successful

• Bachelor’s degree in marketing, information technology or a related field; advanced degree preferred.
• Minimum of 10 years of experience in digital marketing transformation and marketing technology.
• Exceptional analytical skills and attention to detail.
• Experience building and scaling cross‑functional programs from concept to completion.
• Experience with Dynamics 365, Power BI, Google Analytics, App Insights, various website platforms, content management systems, SEO, SEM and attribution models is preferred.

Pay Range

$165,000 - $180,000 Annual. The pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role.

Teammate Benefits & Total Well‑Being

• Health Benefits:
• Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
• Financial Benefits:
• ESPP; 401(k);
• Student Loan Assistance;
• Tuition Reimbursement
• Mental Health & Wellness:
• Free Mental Health & Enhanced Advocacy Services
• Paid Time Off, Holidays, Preferred Partner Discounts and more

Note: Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.

The Power To Be Yourself (Equal Opportunity Employer)

We are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.

As an Equal Opportunity Employer, we are dedicated to providing a workplace that values diversity and equal employment opportunity for all employees without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, and any other protected class in accordance with applicable laws.

Company Overview

Founded in 1939 as a small, two‑partner firm, Brown & Brown (NYSE: BRO) and its team of companies have grown into one of the world’s largest insurance brokerages while staying true to our foundation of trust, resilience, and delivering results. Our high‑performing, highly collaborative team delivers innovative risk and insurance solutions.

We look for individuals who embrace our culture, thrive in a collaborative environment, are driven to grow and succeed, and are committed to always doing what is right.

#J-18808-Ljbffr