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Hyperwear®
Hyperwear is looking for a commercial sales leader to launch and scale our proprietary Hyperwear Hybrid Race™ training gear into sports performance, health club, gym, coaching, and commercial fitness markets.
This is a high-impact role for someone who understands fitness facilities, performance training, B2B sales, and the business of commercial fitness equipment. You’ll help turn a new product line into a repeatable commercial revenue channel while expanding Hyperwear’s presence with gyms, coaches, trainers, performance centers, and strategic partners.
The right person is both strategic and hands-on. You should be comfortable opening doors, running demos, building sales materials, developing partnerships, attending events, closing accounts, and helping create the commercial sales playbook for a new product category.
About HyperwearHyperwear creates innovative training gear for strength, endurance, rucking, hybrid training, sports performance, and long-term health.
Our products include weighted vests, rucking gear, workout sandbags, resistance products, and performance training equipment designed to help people Get Strong for Life®.We are an entrepreneurial, Austin-based fitness brand entering a new growth phase with expanded product lines, commercial opportunities, and a new HQ that will include retail, gym, and studio space.
As Director, Commercial Sales, you will lead the commercial launch of Hyperwear’s new Hybrid Race™ training gear and related performance products.
You will identify target accounts, build relationships with gyms and performance facilities, develop outbound sales systems, support dealer and channel opportunities, and help Hyperwear become a go-to brand for hybrid racing, rucking, functional fitness, and strength-endurance training markets.
This role is ideal for someone who can build a sales process from the ground up rather than simply manage an existing playbook.
What You’ll DoCommercial Sales LeadershipLead commercial sales strategy.
Build and manage a pipeline of sports performance facilities, health clubs, gyms, training studios, coaches, fitness facilities, and commercial buyers.
Build our existing commercial accounts.
Develop outbound sales processes, account targeting, sales scripts, follow-up systems, and reporting.
Create a repeatable commercial sales playbook that can scale beyond the first wave of accounts.
Own revenue goals, pipeline activity, close rates, account growth, and sales performance reporting.
New Market LaunchHelp launch proprietary Hyperwear Hybrid Race™ training gear into the growing hybrid athlete, functional fitness, rucking, strength-endurance, and sports performance markets.
Identify the best early adopter accounts and partner facilities.
Develop commercial bundles, launch offers, demos, and product positioning for gyms, coaches, studios, and performance facilities.
Work with marketing to create sales collateral, product education, training content, and case studies that support commercial buyers.
Gather feedback from coaches, gym owners, trainers, and athletes to help improve product positioning and future product development.
Partnerships, Accounts & ChannelsBuild relationships with gym owners, performance coaches, health club operators, commercial fitness buyers, dealer partners, and strategic accounts.
Identify opportunities with dealers, distributors, commercial fitness partners, athletic programs, tactical training facilities, and institutional buyers.
Represent Hyperwear in sales calls, demos, partner meetings, trade shows, events, and local activations.
Coordinate with operations and sales support to ensure clean order flow, accurate quotes, and a strong customer experience.
Help define pricing, account terms, bundles, and commercial sales programs.
What We’re Looking ForProven B2B sales experience, preferably in commercial fitness, sports performance, health clubs, gyms, fitness equipment, wellness, athletic training, or related markets.
Strong understanding of functional fitness, hybrid athletic racing, rucking, strength training, sports performance, or gym operations.
Ability to build a sales process from the ground up rather than simply manage an existing playbook.
Comfortable with prospecting, outreach, demos, presentations, negotiation, closing, and account management.
Strong communication, follow-up, and relationship-building skills.
Entrepreneurial mindset and ability to work inside a small, fast-moving company.
Experience using CRM, sales tracking, pipeline management, spreadsheets, or other sales operations tools.
Willingness to travel for customer meetings, events, demos, trade shows, and partner activations as needed.
Austin-based preferred, with hybrid or remote considered for the right candidate.
Bonus PointsExisting relationships with gym owners, performance coaches, commercial fitness buyers, health club operators, training studios, athletic departments, tactical training facilities, or fitness equipment dealers.
Experience launching a new product line, new market, or new sales channel.
Experience selling commercial fitness equipment, training tools, gym flooring/equipment, recovery products, fitness technology, or performance-related products.
Experience with hybrid athletic racing, rucking, functional fitness, sports performance, CrossFit-style training, group training, or strength-endurance events.
Trade show, event sales, product demo, or dealer/distributor experience.
Experience selling into both independent gyms and larger commercial accounts.
Success Looks LikeHyperwear builds a qualified commercial sales pipeline for Hyperwear Hybrid Race™ training gear.
Target gyms, coaches, performance facilities, and commercial buyers understand the value of Hyperwear products.
The first wave of commercial accounts successfully adopts the product line.
Hyperwear develops a repeatable sales process, product demo strategy, and account follow-up system.
Commercial sales become a meaningful growth channel for Hyperwear.
Feedback from commercial buyers helps improve product positioning, content, bundles, and future product development.
This Role Is For You IfYou know how to open doors and build relationships.
You understand gyms, coaches, athletes, and commercial fitness buyers.
You enjoy selling products that solve real training problems.
You are comfortable creating structure where none exists yet.
You like working with a small, entrepreneurial team where your work has visible impact.
You are excited to help launch a new training category for an innovative fitness brand.
Base salary plus performance-based bonus or commission, based on experience.
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