Digital Marketing Director

A highly recognized aftermarket brand is seeking a Digital Marketing Director to lead demand generation, e-commerce growth, and channel marketing strategies. This leader will connect brand strategy with commercial execution. You will oversee performance and lifecycle marketing, digital merchandising, and strategic retail partnerships to drive measurable consumer acquisition, conversion, and profitable channel growth.

The Director will report to the division GM and have 2-3 reports to start. This person should be prideful in their ability to work both at the strategic and execution levels, and be excited to build a program.

Key Responsibilities

• Performance & Lifecycle Marketing: Lead paid digital channels to drive acquisition and revenue.
• Oversee CRM, email, and SMS strategies to optimize customer retention and lifetime value using first-party data.
• Digital Commerce Strategy: Drive profitable growth across owned e-commerce platforms, optimizing the user journey, promotions, and overall conversion efficiency.
• Retail Merchandising & Digital Shelf: Direct retail content, planogramming, and product execution across key retail and digital channels to maximize discoverability.
• Retail Partnerships: Collaborate with Sales and key retail accounts to build and execute joint promotional, media, and merchandising plans that drive sell-through.
• Commercial & GTM Alignment: Align marketing execution and budget allocation with business unit priorities, product launches, and revenue targets.

Qualifications

• 10+ years of progressive leadership experience in performance marketing, e-commerce, lifecycle/CRM, or omnichannel marketing.
• Strong commercial acumen with a track record of managing marketing budgets against clear business outcomes.
• Experience in the automotive aftermarket, enthusiast products, durable goods, or channel-driven industries preferred.
• Proven ability to partner effectively across cross-functional teams (Sales, Product, Brand) and strategic retail accounts.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• This is a remote role with a travel expectation around 5-15%. Salary could be 150-170k or more depending on experience.
• Bonus potential and benefits available.

If you are a commercially minded marketing leader with a track record of driving online and channel growth in aftermarket Automotive/Powersports/Marine/Watercraft, RVs, Lawn/Utility power equipment, or similar, please apply!