Account Executive - UK m/f/d

WHO WE ARE

Ready to shape the future of digital optimization as part of a global leader in AI-powered experience solutions?

AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together, we empower brands to deliver smarter, faster, and more impactful digital experiences across the entire customer journey.

Since 2009, AB Tasty has partnered with 1000+ global brands including Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH. With a strong international presence across Europe, North America, and APAC, and a global team of 800+ talents across the AB Tasty and VWO ecosystem, we are building the future of digital optimization—powered by AI, experimentation, personalization, and data.

Our mission is simple: help brands grow by creating meaningful user experiences that drive business performance.

Joining us means stepping into a dynamic, international environment where innovation, ownership, and impact are not buzzwords—but daily realities.

• We bring client satisfaction
• We are impactful
• We go above and beyond
• We live one team, one dream

We’re committed to creating a workplace where everyone feels empowered to share ideas, take risks, and make an impact. We also know that a happy team is a productive team, that’s why at AB Tasty, we’re not just about delivering top-notch digital experiences - we’re committed to nurturing our team and their professional journeys.

Learn more about AB Tasty and our teams

• About Us
• Your Journey with Us
• AB Tasty on Welcome to the Jungle

THE TEAM

Team Name & Location: You will join the UK Commercial team, based in our London office.

Team Composition: You will be part of a growing commercial organisation currently made up of 4 Account Executives (1 Growth and 3 Commercial), with additional hires planned across both segments.

As the only London-based Commercial Account Executive, you will work side by side with UK-based Enterprise AEs and collaborate daily with internal stakeholders such as the SDR team, PreSales Solutions experts, Customer Success Managers, Marketing, Legal, and Finance, as well as external tech and agency partners.

Role Overview

As a Commercial Account Executive reporting to Ryan Daly, Commercial Team Lead, you will own the full sales cycle across the UK, Nordics, and Netherlands territory, driving new business growth and delivering meaningful revenue impact for VWO/ABTasty.

Tech Stack & Tools: You will leverage the VWO/ABTasty digital experience optimization platform, along with a modern SaaS sales stack (CRM, sales engagement, and prospecting tools) used across our sales, pre-sales, and customer success teams.

Additional Information

This is a hybrid role based in London, with 2 days per week in the office and 3 days remote. You will manage a territory spanning the UK, Nordics, and Netherlands, targeting accounts with 40k–80k ARR against an annual quota of $980,000. Occasional travel may be required for client meetings and events.

YOUR MISSION

• Manage the full sales cycle—from prospecting to closing—while promoting VWO/ABTasty's solutions and driving revenue growth across new business opportunities.
• Build and maintain strong relationships with C-Level executives and key decision-makers within target accounts.
• Drive outbound prospecting efforts and partner closely with the SDR team to identify and develop high-potential leads.
• Lead product demonstrations, collaborating with PreSales Solutions experts to align VWO/AB Tasty's platform with client needs and objectives.
• Liaise with internal teams and external tech/agency partners to ensure seamless sales processes, including handling billing, legal, integration, and technical discussions.
• Act as the voice of the customer by capturing and relaying feedback to help enhance product offerings and customer experiences.

WHAT YOU'LL BRING

• Proven experience in SaaS sales, with 5+ years of success acquiring new clients and driving revenue in a hunter role.
• Confidence in building strong stakeholder relationships and managing multiple opportunities across various stages of the sales cycle.
• Eagerness to explore the MARTECH industry, increase client satisfaction, and champion customer-centric improvements in a fast-paced, high-growth environment.

If you don't meet 100% of these qualifications, tell us why you'd still be a great fit for this role in your application!

WHY YOU'LL LOVE IT HERE

• Make a Real Impact: Directly influence our success and contribute to the company's growth.
• Ownership & Autonomy: We believe in trust—no micromanagement, just the freedom to excel.
• International Culture: Collaborate with a diverse, global team across 8 countries.
• Career Development: We offer vast opportunities for professional growth, education, and upward mobility.
• Flexible Work: Enjoy a balanced schedule with up to 3 days of remote work per week.

INTERVIEW PROCESS

Step 1: Discovery interview with Fayçal , Talent Acquisition Specialist.

Step 2: Hiring Manager interview with Ryan , Commercial Team Lead.

Step 3: Case study presentation with a team member.

Step 4: Final meeting with Will, VP Sales.

DETAILS

• Contract: Permanent full-time
• Location: London
• Remote: up to 3 days/week