Social Media Manager

Remote (Austin-based required) | $67,000–$75,000 base + commission on new business

Role Overview

The Sol Studio is a boutique marketing agency working with clients across food and grocery, consumer brands, political, and media. We handle social, content, and strategy for brands that need work with intention behind it, and we keep our roster small enough that every account gets senior attention.

We're hiring a Social Media Manager to take ownership of the creative work across a portfolio of accounts.

You'll play a large role in managing projects and keeping them on track internally, collaborating on strategy and creative direction, and creating content yourself — content shoots on location, editing short-form video, designing static assets, and writing the copy that goes with it. On larger productions with hired crew, you'll build the shot list and run the day rather than operating the camera.

This is a seat with autonomy that requires the right experience and a non-negotiable attention to detail. You'll play a large role in setting direction for the accounts and be accountable for how they perform, working closely with the founders on anything that affects scope, budget, or the health of the relationship.

Key Responsibilities

• Creative direction and strategy
• Lead the creative direction for the accounts you work on — the look, the voice, the content approach, and the reasoning behind it. This is a team effort but you will be leaned on for setting the stage in many cases
• Build and maintain social strategy for each account: channel mix, content pillars, cadence, and the metrics that define success
• Translate business objectives into content plans a founder or marketing lead can understand and sign off on
• Track platform changes and audience behavior, and make the call on which shifts are worth acting on
• Content production
• Shoot content on location — product, food, in-store b-roll, founder talking-head, event coverage.
• Most of this is iPhone-quality work; comfort with a DSLR is a plus
• Edit short-form video from raw footage, with strong instincts for hooks, pacing, captions, and sound
• Design static assets: graphics, carousels, stories, and brand-consistent templates
• Write captions and short-form copy in each client's voice
• Build shot lists and run production days, including directing freelance photographers and videographers on larger shoots
• Own the content calendar across your accounts and keep the pipeline far enough ahead that deadlines aren't a weekly scramble
• Intentionally clip long-form content into social-optimized short-form
• Project management
• Own delivery across your accounts — what's getting made, who's making it, and when it ships
• Hold the calendar and the deadlines.
• Keep the pipeline far enough ahead that nothing comes down to a Friday scramble — calendars are produced well ahead of time and content is sent for approvals 2-4 weeks at a time
• Brief and direct freelancers on production days, and junior team members as we add them
• Own the results: know how each account is performing, why, and what you're changing about it
• Track scope.
• When a request falls outside the retainer, flag it to the founders before work starts
• Surface risk early — slipping timelines, budget questions, underperforming content — while there's still time to fix it
• Reporting
• Deliver monthly performance reporting that connects the numbers to decisions — what moved, why, and what we're changing
• Maintain clean, current documentation in Notion so any account can be picked up by someone else without a briefing call
• Team
• As the roster grows, help hire, onboard, and manage junior team members supporting your accounts
• Build the repeatable processes that let execution scale past what any one person can touch where needed
• Performance Expectations & KPIsClient retention.
• No account lost for reasons of delivery or quality.
• Missed deadlines, work that didn't meet the standard, and results that went unaddressed are within your control — pricing, budget changes, and client-side decisions are not.
• Account performance.
• Each client has growth and engagement targets set during onboarding and reviewed quarterly — reach, engagement rate, follower growth, and where applicable, traffic, leads, or conversions attributable to social.
• Accounts in your portfolio are expected to hit or beat those targets, and where they don't, you're expected to know why and have a plan.
• Content quality and consistency.
• Every account posting at agreed cadence, with work that meets our standard rather than filling a slot.
• On-time delivery. 95%+ of committed deliverables shipped by the agreed date.
• Dates that need to move are renegotiated in advance.
• Account growth.
• At least one retainer expansion or added scope per year across your portfolio, earned through results the client can see.
• Formal reviews at 30, 60, and 90 days, then quarterly.
• Skills &

Qualifications

• Essential4+ years in social media, content, or account management, ideally including time as the primary point of contact for clients rather than supporting someone else in that seat
• Unrelenting attention to detail and quality.
• This is non-negotiable for success in this role.
• Demonstrated ability to shoot and edit your own content, with a portfolio of short-form work you personally produced
• Strong instincts for short-form video, and the ability to explain why something works rather than just recognizing that it does
• Excellent writing — captions, short-form copy, and clear professional client communication
• Composure under production pressure.
• Shoot days go sideways, and we need someone who adjusts and keeps the day on track
• The organization to run several accounts at once without dropping threads, and the judgment to flag capacity issues before they affect delivery
• Experience with Notion of very similar tool for day-to-day project and task management, or being very skilled at learning and evolving new workflows
• Preferred
• Agency experience, particularly where you both managed the relationship and produced the work
• Background in one or more of our verticals: food and beverage, retail or grocery, consumer brands, political, or media and podcasting
• Experience hiring, training, or managing others
• Paid social experience — campaign strategy, build, and optimization
• Fluency with AI tools as part of a production workflow
• Tools & Software
• Notion
• Internal project management, content calendars, and client-facing portal.
• This is our driver for everything — documents, drafts, review, process, etc.
• Slack
• Every day internal comms, some client-facing
• Google Workspace
• Email, calendar, meetings, drive
• Canva or Figma
• Static content designCapCut, Edits, and/or Premier Pro
• Short form video content editing
• Meta & TikTok Business Suites
• All social platforms
• Work Schedule & Expectations
• Hours: Monday–Friday, core availability 9 AM–5 PM CTLocation: Remote, Austin-based.
• Shoots and in-person client meetings require someone local
• Travel: Regular local travel for production and client visits.
• Occasional but rare overnight travel for events or larger shoots
• Off-hours: Shoot days, launches, and live events occasionally fall outside standard hours.
• These are scheduled in advance and balanced with flexibility elsewhere in the week
• Growth & Development Opportunities
• Track to Sr. Social Media Manager then Account Director.
• As the roster grows, this role has the potential to progress from managing a portfolio to owning client relationships to directing the people executing on it
• Team leadership.
• You'll be involved in hiring the junior support that reports into your accounts, and in shaping how that team works
• Compensation reviewed annually at a minimum, with movement tied to client retention and account growth
• Direct involvement with the founders on strategy, positioning, and how the agency operates
• Budget for tools, training, and conferences that improve your work
• Company Values & Culture
• Ownership.
• Commitments are kept, and when something is at risk, you raise it early enough that it can be solved.
• Nobody here should have to chase an update.
• Craft.
• The work carries our name.
• We hold a high standard on everything that ships and we're willing to spend the extra hour to meet it as you learn.
• Directness.
• We give feedback plainly and receive it the same way.
• It's faster than the alternative and it produces better work.
• Advisors, not order-takers.
• Clients hire us for judgment.
• When we think a direction is wrong, we say so, and we bring a better recommendation with us.

How to Apply

• Send us:A short note on why this role interests you and why you are the best fit (message me or email ben@thesolstudio.co)
• Three pieces of short-form content you personally shot and edited.
• We'll ask about the specific choices behind each one
• A brief description of a client relationship or project you grew or turned around, and what you did to get there
• Additional work samples are highly encouraged — design, strategy, email, etc - whatever you’re proud of
• Finalists may be asked to complete a paid trial project — approximately three hours of client-shaped work on a real deadline, compensated regardless of outcome.