Senior Manager, Digital Marketing

Ready to shape the future of science and global health? A global nonprofit that provides trusted biological materials for science and health, ATCC is hiring a remote Senior Manager of Digital Marketing.

This role leads the strategy, development, and execution of digital marketing efforts, overseeing the end-to-end customer web journey, digital campaign performance, website experience, digital infrastructure, analytics capabilities, and vendor partnerships.

Working closely with Market Development, Creative Marketing, and Web Development teams, the position helps shape how scientific audiences discover, engage with, and convert through digital channels.

Seeking a Senior Manager of Digital Marketing, ideally with a strong background in digital marketing strategy, analytics, website optimization, and campaign performance, and experience supporting complex B2B or scientific marketing environments. Join ATCC and be part of a team that supports the global scientific community with trusted, authenticated biological materials.

Responsibilities

• Digital Marketing Strategy & Campaign Execution: Develop and execute digital marketing strategies aligned with organizational goals, audience needs, and the annual marketing plan.
• Plan and implement digital campaigns across owned and paid channels to drive engagement, pipeline growth, and measurable results.
• Audience Insights & Digital Visibility: Leverage audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy.
• Utilize AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.
• Customer Journey & Website Experience: Design and optimize end-to-end customer journey frameworks across digital touchpoints to improve user experience and conversion.
• Lead website strategy and user experience improvements, including architecture, navigation, and content structure.
• Digital Governance & Best Practices: Establish and maintain digital governance standards, SOPs, and best practices for content, SEO, and emerging search technologies.
• Analytics & Performance Optimization: Build and manage digital performance reporting frameworks, including KPIs, dashboards, and analytics processes.
• Analyze website and campaign performance data to generate insights and support continuous optimization.
• Vendor & Team Leadership: Oversee digital marketing vendors and agency relationships, including selection, performance management, and contract administration.
• Manage and develop the Digital Marketing team, supporting performance, technical capability, and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing or a related field and 12 or more years' experience in digital marketing, including 0-2 or more years' supervisory experience or equivalent experience.
• Experience leading professional-level individual contributors with responsibility for operational execution, performance management, and alignment to organizational objectives.
• Demonstrated experience developing and executing digital marketing strategies, campaigns, and customer engagement initiatives across digital channels.
• Experience leveraging audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy.
• Experience with website strategy, user experience optimization, SEO, digital governance standards, and content best practices.
• Strong analytical skills with experience developing KPIs, dashboards, reporting frameworks, and performance optimization strategies.
• Experience utilizing AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.

Preferred

Experience supporting scientific, life sciences, biotechnology, healthcare, nonprofit, or other highly technical B2B marketing environments.

Preferred

Experience managing external digital marketing vendors and agency partnerships.

Benefits

The expected salary range for this position is $140,000 to $150,000 annually. Actual compensation will be determined based on experience and qualifications as well as internal equity and alignment with market data. In addition to base salary, this role may be eligible for additional incentive compensation including regular merit increases and the corporate bonus program.

We Invest in You Health & Wellness: Comprehensive medical coverage and company paid Life Insurance, Disability Insurance & AD&D Work life balance with Paid Holidays and PTO Fitness and cell phone subsidies, and additional benefits such as Aflac, legal services, and pet insurance Employee Assistance Program offering around-the-clock counseling Financial security: 401(a) (6% employer contribution) and 403(b) (2% match) retirement plans Exceptional career advancement opportunities, recognition, and rewards Corporate bonus program Mission Focused: Non-profit organization supporting critical life science research We give scientists the tools they need to make discoveries that improve and save lives Contribute to community involvement and social responsibility Join ATCC, where we fuel your success, well-being, and development.

We're a mission focused non-profit Equal Opportunity Employer, championing diversity and inclusivity. When you work at ATCC, you become a part of that mission, one we’ve committed to for almost 100 years.

Shape the future of science with us. ATCC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.