Sr Marketing Manager, Toptracer

About Topgolf and Toptracer Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.

As the world's No. 1 range technology, Toptracer has redefined golf at every level, which includes elevating how guests experience the game at Topgolf venues, deepening how golfers engage at the driving range, and transforming how fans watch the sport on television.

What We’re Seeking Are you a brand-obsessed marketer who can think big and execute with precision? Do you find energy at the intersection of product storytelling, campaign strategy, and live event activation? Are you someone who protects creative integrity while driving measurable results across multiple channels?

We're looking for a Senior Marketing Manager who lives at the intersection of brand and business, someone who understands the golf industry from the inside out, speaks the language of the range operator and the club manager, but never loses sight of the golfer at the end of the experience.

This role is built for a brand steward and campaign architect who leads with a B2B lens while bringing the instincts of a B2C marketer to everything they do. This role serves as the central command center for all marketing activity across North America, Europe, and Asia-Pacific, ensuring alignment, coordination and seamless execution across cross-functional and regional teams.

If you're ready to own the marketing engine for one of golf's most recognized technology brands, this is where you do it.

The Role

The Senior Marketing Manager is a strategic and executional leader responsible for bringing Toptracer product launches, announcements, and brand stories to life across owned, paid, and earned media channels.

This role sits at the intersection of brand, communications, and campaign management, translating big ideas into coordinated, multi-channel marketing programs and live event activations that drive awareness, engagement, and business growth.

This is an office-based role in Dallas reporting to the Vice President, Golf Marketing, with approximately 15% travel for industry trade shows, golf events, sales meetings, and key product launch activations.

What You Will Do

• Lead Integrated Campaigns Own the end-to-end development and execution of integrated marketing campaigns for product launches, brand announcements, and key business initiatives across owned (website, email, social), paid (in partnership with agencies and media partners), and earned channels.
• Grounds every campaign in a deep understanding of Toptracer's target audiences from golf operators and coaches to end-users and media.
• Approximately 40% of role.
• Drive Product Launch Execution Serve as the marketing lead for all product and feature launches, building go-to-market plans that align cross-functional teams and deliver coordinated, high-impact activations across all channels.
• Approximately 20% of role.
• Own Event & Experiential Marketing Project manage marketing activations and events from concept through execution, including trade shows, sponsorships, and experiences, ensuring on-time and on-budget delivery.
• Approximately 10% of role.
• Lead Creative Development & Oversight Lead the creative process from brief to final delivery, partnering with internal teams and agencies to produce brand-right creative assets across campaigns, content, events, and product launches.
• Keeps the customer perspective at the center of creative decisions, channel strategies, and experiential marketing programs.
• Approximately 10% of role.
• Drive Cross-Functional Collaboration Partner closely with product, sales, and leadership teams to ensure marketing strategies are aligned with business priorities and that campaign messaging accurately reflects how Toptracer technology improves the game and the business.
• Approximately 10% of role.
• Manage Budget & Resources Own and manage the integrated marketing budget, tracking spend, forecasting needs, and ensuring resources are allocated efficiently across campaigns, channels, and events.
• Approximately 10% of role.
• Core

Competencies

• Drives Results
• Pursues ambitious goals for product launch reach, event impact, and channel performance, and drives the team to achieve them.
• Strategic Mindset
• Develops integrated marketing strategies that align with Toptracer’s product roadmap and long-term brand positioning.
• Strong Collaborator
• Builds trust and alignment with agency partners, creative consultants, and internal teams across sales and product, where cross-functional contributors feel shared ownership of campaign outcomes and momentum is high.
• Ensures Accountability
• Establishes and owns clear timelines, milestones, and success metrics for every campaign and launch initiative.
• Being Resilient
• Adapts quickly when product timelines change, channels underperform, or external conditions disrupt plans.
• Approaches high-pressure launches and live events with composure and a problem-solving mindset.

Qualifications

• 7+ years in brand management, integrated marketing, or a related discipline, with a demonstrated track record of leading brand-building and go-to-market initiatives at scale5+ years of brand stewardship experience, including ownership of brand guidelines, messaging frameworks, and creative standards5+ years of agency management experience, with the ability to lead and evaluate creative, media, and PR partners at a strategic level4+ years leading event or experiential marketing programs, including cross-functional project management from strategy through execution4+ years of marketing budget ownership, with demonstrated ability to plan, allocate, and optimize significant spend across multiple channels and workstreams3+ years in golf or sports technology industries with genuine fluency in golf culture and industry (preferred)2+ years operating within a matrixed or multi-brand organization, with the ability to navigate complexity and influence without direct authority (preferred)
• Bachelor’s degree in marketing, Brand Management, Business Administration, or a related field
• Sounds like a fit?
• We can’t wait to meet you!

Benefits

Free Play & 1/2 price food! Health, dental, vision, 401(k) playmaker match, free mental well-being platform – and that’s just for starters for those who qualify. View playmaker benefits here.ADAThe above statements cover what are generally believed to be principal and essential functions of the job.

Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.

As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes.

Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.