Sr. Product Manager Incentives and Variable Marketing

Introduction

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility. If you're looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people's lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position.

The Dealer Tools Product team is seeking a Senior Product Manager to lead the modernization of the Variable Marketing & Incentives AI platform and its supporting toolset. This role is responsible for shaping product strategy from early discovery and journey mapping through roadmap development and delivery execution.

The ideal candidate will partner closely with business stakeholders, dealers, engineering, and cross-functional teams to identify opportunities, define solutions, and drive end-to-end execution across a complex, high-impact product domain.

Although this is classified as a remote position, candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. We also have a strong preference for those living in eastern or central time zones.

What you'll do.

• Traditional Digital Agile based Product Development leading teams through value delivery and planning in a Sprint based methodology alongside AI tools to boost productivity.
• Lead discovery and journey-mapping efforts to identify pain points, opportunities, and priorities across the retail and commercial incentives experience.
• Partner with stakeholders and dealers to understand business challenges, operational friction points, and unmet needs within the incentive's ecosystem.
• Sit with Users, Dealers and Consumers to research, document, understand and incorporate pain points.
• Leverage data and market insights to evaluate performance, prioritize opportunities, and inform product decisions that maximize business impact.
• Develop and maintain a forward-looking product roadmap and action plan, incorporating agile feedback loops and flexibility for continuous optimization.
• Align stakeholders, engineering, and leadership around the product vision, execution strategy, and long-term objectives for the incentives platform.
• Define product strategies that balance global platform consistency with regional market, dealer, and incentive program requirements.
• Define success metrics and monitor product performance to ensure roadmap investments deliver measurable business and customer outcomes.
• Drive the transformation of current-state business processes from batch-based operations with limited predictability to a modern, guided experience that proactively recommends incentives and projected outcomes.
• Reimagine the business processes that support incentives with predictive intelligence, automation and technology to optimize KPIs and value drivers.
• Partner with engineering to define and execute a scalable migration and cutover strategy for the modernized platform.
• Establish new operational procedures, controls, and monitoring capabilities to support incentives management at scale.
• Collaborate with internal data teams to enable new data streams that support analytics, operational intelligence, and continuous business improvement.
• Synthesize competitive insights, technical roadmaps, and financial considerations into compelling executive-level materials that support strategic alignment, investment decisions, and program growth.

You'll have.

• Bachelor's Degree or equivalent combination of relevant education and experience
• 8+ years of product management experience or equivalent with demonstrated ability to deliver strategic outcomes in a fast-paced, innovative environment. Other skills to include:
• Experience using AI tools to deliver business artifacts and engineering support faster.
• Deep understanding of the product development lifecycle.
• Experience leading agile product teams and coordinating across engineering, UX, research, and architecture to drive value delivery.
• Strong verbal and written communication skills, with the ability to translate complex technical concepts for non-technical audiences.
• Strong leadership and stakeholder management skills, including the ability to influence dealer partners and senior leadership.
• Proven ability to make trade-off decisions across customer needs, business value, technical constraints, and operational complexity.
• A strong customer mindset and passion for building products that solve meaningful user and business needs.
• Proven ability to operate effectively within complex organizations.

Even better, you may have.

• MBA or Master's Degree
• Domain expertise in dealer operations, incentives, or variable marketing strategy.
• Experience building products for global markets, with an understanding of how regional dealer operations, incentive models, and business processes vary across geographies.
• Define and communicate opportunities to apply AI in support of data-driven optimization, incentive strategy.