Director of Marketing

Director of Marketing

Location: Washington, DC (Hybrid)

Reports to: VP, Membership, Marketing & Analytics

About SIIA

The Software & Information Industry Association (SIIA) is a global trade association representing nearly 400 companies involved in the business of information. Through its three divisions, events and advocacy, SIIA engages industry leaders and policymakers to ensure a vibrant information ecosystem: one that fosters the creation, dissemination and productive use.

SIIA and its members work to proactively address issues and challenges that impact their industry segments with the goal of driving innovation and growth of the information economy. SIIA connects industry leaders with the intelligence, advocacy, and peer networks they need to succeed. Learn more at www.siia.net .

Position Overview

The Director of Marketing is responsible for developing and executing integrated marketing strategies that drive engagement across the organization’s three divisions. This role requires a strategic thinker who simultaneously can be highly tactical, capable of designing marketing plans while directly executing digital ad campaigns, content marketing campaigns, event promotions, and advocacy communications.

The Director will lead marketing initiatives, while collaborating and influencing a wide range of internal stakeholders, growing participation in programs, expanding the organization’s influence in the technology policy ecosystem, and expanding and strengthening member engagement.

The Director of Marketing supervises and mentors the Marketing Manager, ensuring effective execution of campaigns and alignment across marketing initiatives.

KEY RESPONSIBILITIES

Marketing Strategy

• Develop and implement integrated marketing strategies supporting division events, membership programs, podcast, awards programs, and policy initiatives.
• Build marketing and project plans with measurable KPIs aligned with organizational goals.
• Identify opportunities to expand SIIA’s reach among technology, fintech, data, and media companies.
• Develop and implement content marketing strategies that result in an expanded audience and conversions to revenue generating activities.
• Develop and manage project plans and ensure on-time deliverables are met by various internal and external stakeholders.

Event Promotion & Support

• Lead marketing strategies for conferences, webinars, and industry events.
• Develop and implement event promotion plans including:
• Email marketing
• Social media campaigns
• Digital advertising
• Partner promotions
• Optimize attendee acquisition through targeted digital campaigns and retargeting strategies.
• Support events through the development of branded materials, signage, and event support.

Digital Marketing & Campaign Execution

• Expand audiences and enhance engagement through digital marketing campaigns across multiple platforms including:
• Email
• LinkedIn Ads
• Google Ads
• Organic and paid social
• Develop marketing automation workflows and lead nurturing campaigns in HubSpot.
• Manage website content and landing pages in WordPress to support marketing initiatives.

Advocacy & Industry Communications

• Support marketing and communications related to SIIA’s advocacy priorities and policy initiatives.
• Develop messaging and campaigns to engage members and stakeholders in policy discussions.
• Collaborate with policy staff to amplify thought leadership and industry insights.

Content & Brand Management

• Oversee development of marketing assets including:
• Campaign messaging
• Social media content
• Email campaigns
• Marketing collateral
• Content-focused lead gen campaigns
• Videos & testimonials
• Ensure consistent brand voice across all channels.

Marketing Analytics

• Monitor, analyze, and report campaign performance across digital channels.
• Track key metrics including lead generation, website traffic, event registrations, engagement, and ROI.
• Use data insights to continuously optimize marketing performance.

Team Leadership

• Supervise and mentor the Marketing Manager, providing guidance on campaign execution, digital marketing initiatives, and professional development.
• Manage workflow and priorities across the marketing team, vendors and internal stakeholders to ensure projects are delivered on time and aligned with organizational goals.

Required Qualifications

• 10+ years of marketing experience, preferably within associations, B2B, or technology-related industries
• Demonstrated experience developing and executing integrated marketing campaigns
• Proven experience marketing events, conferences, or professional services
• Strong digital marketing expertise including:
• Marketing automation (HubSpot)
• LinkedIn Ads
• Google Ads
• Email marketing
• Experience managing and updating WordPress websites
• Proficiency in Canva or similar design tools
• Prior experience supervising or managing marketing staff
• Strong analytical skills with the ability to interpret marketing data and optimize campaigns
• Strong project management skills and experience using project management tools such as Microsoft Planner, Asana, Monday or Smartsheet
• Excellent verbal and written communication skills

Preferred Qualifications

• Experience in association marketing or membership organizations
• Familiarity with policy or advocacy communications
• Experience marketing to technology, fintech, data, or media sectors

Salary & Compensation

$100,000 – $125,000, depending on experience. Robust benefits package available.

To Apply

To apply for this position please send a cover letter and resume to employ@siia.net.