Email Marketing Manager, Performance Marketing Join to apply for the Email Marketing Manager, Performance Marketing role at AritziaEmail Marketing Manager, Performance Marketing Join to apply for the Email Marketing Manager, Performance Marketing role at AritziaThe mission of the Direct to Customer Department is to engage our subscribers through personalized and relevant content, driving qualified traffic to stores and Aritzia.com.
THE OPPORTUNITY
Aritzia is growing, and our Direct to Customer team is growing with it. This is a unique opportunity to be part of the team responsible for executing exceptional subscriber and channel management while driving traffic, revenue, and loyalty through our DTC channels.
As a leader of the Direct to Customer Department, you will lead and be responsible for developing email marketing strategies and content, ensuring that our marketing, transactional and triggered programs are delivered in an elevated and personalized way. With people at the heart of everything we do, you will support your high-potential people to grow rewarding careers at Aritzia — while enjoying one yourself.
THE ROLE
As the Manager, DTC, Email Marketing, you will lead the team to:
- Define the strategic channel approach for our Direct to Customer channel (with a focus on email)
- Strategize and deliver email campaigns, ensuring cohesion with brand briefs, product marketing plans, creative direction, digital initiatives, and broader client-centric marketing outreach across Aritzia's marketing ecosystem
- Identify, acquire, engage, and retain our clients across marketing, lifecycle (trigger), and transactional campaigns (with a focus on email)
- Connect with our clients in a considered way through strategic segmentation, personalization, testing, channel enhancements, and innovation to improve overall performance
- Identify insights and implement actions related to channel performance optimization in partnership with client data partners
- Ensure accordance with business and regulatory standards (with a focus on email)
- Drive seamless planning and optimized production processes within DTC and among cross-functional partners (with a focus on email)
- Build and maintain internal and external partner workstreams in the pursuit of building a world-class cross-functional team and marketing technology ecosystem
- Assist with channel budgeting, forecasting, and investment strategies
- Enable progressive career development and an incredible employee experience
QUALIFICATIONS
- The Manager, DTC, Email Marketing has:
- Proven skills, education, and/or applicable certifications in DTC Marketing, specifically related to email marketing
- A commitment to learn and apply Aritzia's Values, Business and People Leadership principles
- The ability to collaborate fluently with cross-functional partners
- A commitment to quality and investing in results that add value to the business
- THE COMPENSATIONThe typical hiring range for this position is $100,000 - $150,000 per year.
- The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience.
- We are always looking for top talent - if your qualifications differ from those listed above, the scope of work and final agreed upon salary may be adjusted to reflect your individual qualifications.
- Aritzia's Everyday Luxury compensation package goes beyond the base salary with endless growth and recognition opportunities through our pay-for-performance philosophy.
- Along with comprehensive benefits, aspirational workspaces and elevated employee perks and experiences - we provide it all.THE PERKSSome of the industry-leading benefits you will receive working at Aritzia:
- Product Discount
- Maybe you've heard of our famous product discount?
- Or our exclusive private shopping events?
- You have now.
- Aritzia Virtual Wellness
- Because your health, happiness and safety matter, we provide 24/7 resources to support you in your wellbeing goals, whether they're physical, mental, social or financial.
- Aspirational Workplace
- Our offices are specially designed to be spaces of creativity, productivity and inspiration.
The Extras — We also offer a multitude of other perks like dry-cleaning, hotel and restaurant discounts and self-care promos.
Seniority level Seniority level Mid-Senior levelEmployment type Employment type Full-time
Job function
Job function
- Information Technology
- Industries Retail
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Skills
- Budgeting, Campaigns, Career Development, Channel Management, Channel Strategies, Cross-Functional, Customer Retention/Renewal, Customer/Client Research, Email Campaign, Email Management/Administration, Email Marketing, Forecasting, Leadership, Marketing, Marketing Plan, Marketing Presentation, Marketing Strategy, Performance Tuning/Optimization, Philosophy, Process Improvement, Regulations, Strategic Planning, Team Lead/Manager, Team Player
About the Company
Aritzia
