Growth Channels Assistant Manager

Arla Foods is seeking a dynamic and analytically driven Growth Channels Assistant Manager to support the development of our categories across strategically important Growth Channels, including eCommerce, Discounters, and Convenience.

Reporting to the Customer Growth Lead Manager, you will help translate brand, shopper, category, and customer ambitions into actionable growth plans across key customers and channels.

Working closely with Sales, Category Development, Marketing and Supply Chain teams, you will support the delivery of channel growth initiatives, customer recommendations and category development projects that unlock sustainable growth opportunities.

Responsibilities

• Support the development and execution of Growth Channel plans across eCommerce, Discounters, and Convenience channels.
• Analyze category, shopper, customer, and market data to identify growth opportunities and provide actionable recommendations.
• Develop category growth stories, customer presentations, and performance reviews to support customer engagement and business planning.
• Monitor key channel KPIs and track performance against growth objectives.
• Support category reviews, customer business planning processes, and commercial growth initiatives.
• Collaborate with Sales, Category Development, NRM, and Supply Chain teams to ensure effective execution of growth priorities.
• Contribute to Digital Shelf Excellence and channel execution standards, including assortment, content, availability, and visibility.
• Support promotional planning, seasonal activations, and innovation launches across Growth Channels.
• Build and maintain effective relationships with internal stakeholders and customer teams to drive category and channel growth.

Key Success Measures

• Delivery of category and channel growth initiatives across eCommerce, Discounters, and Convenience.
• Quality and impact of customer recommendations and category growth stories.
• Effective use of insights and analytics to identify growth opportunities.
• Strong collaboration with internal stakeholders and customer teams.
• Consistent delivery of channel performance reviews, action plans, and growth recommendations.
• Successful execution of Growth Channel priorities and activation plans.

Requirements & qualifications

• Bachelor’s degree in business, Marketing, Economics, or a related field.
• 2–4 years of experience in Category Development, Trade Marketing, Sales, Customer Development, eCommerce, or related FMCG commercial roles.
• Experience working with retail customers, category insights, shopper marketing, or channel development is preferred.
• Good understanding of the KSA retail landscape, particularly within eCommerce, Discounters, and Convenience channels.
• Strong analytical skills with experience using market data, shopper insights, and sales performance data.
• Ability to translate data into practical commercial recommendations.
• Strong communication, presentation, and stakeholder management skills.
• Proactive mindset with strong organizational and project management abilities.
• Comfortable working in a fast-paced environment and adapting to evolving channel dynamics.
• Proficient in Microsoft Excel and PowerPoint; familiarity with category and market data tools is an advantage.