Outside Sales Representative -Northern California/Bay Area

Hardware Resources is a leading provider of cabinet hardware, cabinetry, and kitchen and bath products, headquartered in Bossier City, LA, with additional offices in Dallas, TX, and York, PA. Through its family of companies—including Top Knobs, Watermark, and Water Street Brass—and its in-house brands North Point Cabinetry, Wolf Home Products, Harney Hardware, and Task Lighting, the organization designs, manufactures, and distributes a comprehensive range of high-quality products nationwide.

Today, all brands within the portfolio share a strong reputation for quality, design, and customer service, offering employees competitive pay, opportunities for career growth, and a robust benefits package including PTO, paid holidays, 401(k), and medical, dental, vision, and life insurance.

Hardware Resources, Inc. is seeking an experienced Outside Sales Representative to own and grow our Northern California / Bay Area territory. This is a field-based role built for a seasoned outside sales professional who knows how to manage a large territory, build lasting trade relationships, and consistently drive new business.

What You’ll Do

• Manage and grow an established territory of 300+ accounts including cabinet makers, manufacturers, dealers, and showrooms across the Bay Area
• Own your territory — plan your week, prioritize accounts, and execute a call schedule that balances existing account development with active prospecting
• Build deep relationships with shop owners, purchasing managers, and key decision-makers in the cabinetry and construction trades
• Conduct in-person calls, product demos, and client meetings across your territory
• Drive new business through cold outreach, referrals, and dealer network development
• Partner with Inside Sales for full account support and seamless customer service

What We’re Looking For

• 3+ years of outside sales experience in a field-based, territory-driven role — this is not an inside sales or hybrid role
• Demonstrated experience managing a large geographic territory with high account volume (200+ accounts preferred)
• Background in cabinetry, cabinet hardware, millwork, building materials, or related construction trades strongly preferred
• Proven track record of new business development — you know how to open doors, not just maintain them
• Strong communication, relationship-building, and negotiation skills
• Must live in or near the Bay Area with a valid driver’s license and reliable vehicle
• Comfortable with CRM tools for pipeline tracking and account management

Compensation & Benefits

• $85,000 – $115,000 base salary + commission
• Medical, dental, and vision coverage
• 401(k) with company match
• PTO, paid holidays, parental leave, and employee discounts

The Opportunity

This territory has real upside. If you’ve built your career managing trade accounts in the field and you know the Bay Area market, we want to talk.

Job Type: Full-time

Pay: $85,000.00 - $115,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Tuition reimbursement
• Vision insurance

Work Location: Remote