Senior Copywriter for Creative Campaigns and Brand Storytelling

We are looking for a Sr. Copywriter who excels at creating campaigns and creative content rooted in strong consumer insights. The ideal candidate should be adaptable, serving as the backbone for all copy and written communication for Great Wolf Lodge. We seek a storyteller capable of delivering our brand voice and personality across various projects, applications, and media types.

You will work collaboratively with art directors, designers, and agency partners to set the creative tone and drive breakthrough creative that showcases how we bring joy to families and make Great Wolf famous.

Company Culture and Environment

Great Wolf Lodge values creativity, collaboration, and a positive team environment. We encourage feedback and the sharing of ideas, fostering a culture where all team members contribute to achieving common goals. A sense of humor is appreciated, enhancing the collaborative spirit of the team.

Career Growth and Development Opportunities

As a Sr. Copywriter at Great Wolf Lodge, you will have the opportunity to work alongside various project leads and stakeholders, which can provide valuable experience and exposure for career advancement in the creative and marketing fields.

Detailed Benefits and Perks

While specific benefits are not detailed, the collaborative and creative nature of the environment suggests a focus on team dynamics and support, which can enhance job satisfaction and professional growth.

Compensation and Benefits

• Competitive salary based on experience
• Opportunities for professional development
• Collaborative work environment

Why you should apply for this position today

This role offers a unique chance to shape the Great Wolf Lodge brand through compelling storytelling and creative content. If you are passionate about engaging families and can thrive in a dynamic environment, this is the role for you.

Skills

• Excellent writing skills in a broad range of styles and applications
• Strong attention to detail
• Ability to brainstorm and develop big ideas from beginning to end
• Experience writing video and radio scripts
• Experience creating compelling copy for websites, email, mobile applications, and digital media
• Familiarity with social and digital campaigns
• Strong verbal communication skills
• Ability to manage multiple projects and deadlines effectively

Responsibilities

• Concept and push the Great Wolf brand and communications through copy
• Create compelling campaign concepts rooted in strong consumer insights
• Maintain brand voice across various media and audience types
• Collaborate with project leads and incorporate feedback
• Present ideas strategically to connect with campaign goals
• Ensure all copywriting deliverables are of high creative quality and technically accurate

Qualifications

• Bachelor’s Degree with 5+ years of relevant creative copywriting experience
• Proficient in the Mac platform and knowledge of Microsoft Office Suite
• Ability to master a Digital Asset Management system
• Up-to-date knowledge of major social media platforms
• Proven track record of protecting organizational value and confidentiality
• Experience working on creative projects for family and youth brands
• Portfolio of relevant client creative work

Education Requirements

• Bachelor’s degree in English, Marketing, Communications, or a related field

Education Requirements Credential Category

• Bachelor’s Degree

Experience Requirements

• 5+ years of relevant experience in creative copywriting
• Proven ability to excel in fast-paced environments
• Experience managing multiple projects and solving problems efficiently

Why work in Chicago, IL

Chicago is a vibrant city known for its rich culture, diverse culinary scenes, and thriving arts community, making it an excellent place to live and work. The city offers numerous opportunities for professional growth and networking, along with a unique blend of urban living and accessible outdoor spaces.