Sales Development Representative (US based)

Fire&Spark is experiencing explosive growth as a pioneering AI Search agency, delivering measurable pipeline and revenue growth for venture-backed and Fortune 500 brands.

We're seeking an elite Sales Development Representative who can transform our industry-leading thought leadership into high-value client relationships.If you’re ready to work alongside a leading AI Search speaker and turn conference stages and proprietary live events into qualified sales pipelines, this is your opportunity.

About Fire&Spark

Fire&Spark is an AI Search agency built on a simple conviction: AI search is won by earning trust and making brands intelligible to AI, not by gaming algorithms. Founded and led by CEO Dale Bertrand, a recognized authority on SEO and AI Search Optimization (GEO), we help ambitious brands turn organic search into a durable growth engine.

We work with enterprise and high-growth companies, with deep specialization in the digital-health space, and we operate by a set of core values: intellectual honesty, relentless curiosity, and doing work we're proud to put our name on.

Our Approach to AI Search

Most agencies are still optimizing for a version of search that's disappearing. We're not. AI is collapsing ten blue links into a single answer, and the brands that win are the ones that answer engines trust enough to quote. Our entire approach is built to make our clients that trusted source — cited by AI, discovered by buyers, and impossible to ignore.

The Assets You'll Work With

You'll have a rare set of demand-generation assets to build on:

• Proprietary events — 6 to 8 curated events per year, each with 15 to 35 attendees, the majority squarely within our ideal customer profile.
• High-profile speaking platform — Our CEO speaks at 12 to 15 conferences a year, including UNBOUND, Moz, MAICON, and more.
• Live Virtual Events — 2 Virtual events per month with 100-600 registrations per event.
• Engaged email audience — Email list and a growing library of thought leadership content.

Application Limit

To ensure a thoughtful and deliberate review of each application, we will close this position after receiving 75 applications.

The Role

This US-based role reports directly to our senior leadership team and is built for a confident, creative sales rep with a proven track record of turning thought leadership into revenue.

Here's the truth: Fire&Spark is exceptional at earning attention and has room to grow at converting it. Our CEO speaks at 12–15 conferences a year, we host live events full of ICP buyers, and we reach a 10k+ engaged warm audience via email and LinkedIn. What's missing is the person who turns all of that into qualified pipeline. That's the gap you'll close.

This isn't a spray-and-pray seat. You'll design "small-batch," high-impact campaigns rooted in real research, using our thought leadership as your opening. Working directly with our founder and leadership team, you'll own conference strategy end-to-end, build nurture campaigns that earn replies, and put cutting-edge GTM automation behind outreach that feels personal because it is.

Compensation & Benefits

• Base salary: $85K per year, depending on experience and proven track record
• Sales Commission: 2% on all work that is closed within 1 year
• Conference Bonus: Additional performance bonuses for successful conference lead generation campaigns
• Paid Time Off: 3 weeks in the first year, plus paid holidays and sick days
• Other benefits

What You'll Be DoingStrategic Thought Leadership Conversion

• Transform 12-15 annual speaking engagements and 6 to 8 live events into high-value MQL pipelines
• Develop and execute sophisticated pre-conference, at-conference, and post-conference outreach and engagement strategies
• Build ROI calculations and strategic justifications for conference attendance and sponsorship opportunities
• Organize and lead conference teams to maximize HubSpot contact acquisition and MQL generation

Advanced Campaign Development

• Design and implement multi-touch nurture campaigns to convert our 10k+ email subscribers into qualified leads
• Create "hand-crafted" email sequences with deep, personalized enrichment that lead with value and compel meaningful engagement
• Build sophisticated audience segmentation strategies based on conference attendance, content engagement, and behavioral data
• Develop webinar follow-up sequences that convert attendees into qualified prospects

GTM Automation Mastery

• Leverage Clay, Claude or similar tool or workflow, data enrichment tools (Zoominfo, Apollo, etc.), or other automation platforms to build targeted prospect lists
• Implement sophisticated scraping and data enrichment workflows to identify high-value prospects
• Create automated nurture sequences that feel personal and value-driven
• Build and maintain complex lead scoring models and attribution tracking

CRM Excellence

• Work with other members of the marketing team to develop dashboards and reports that track SDR pipeline performance and campaign effectiveness
• Build and maintain automation workflows that scale personalized outreach
• Generate a minimum of 10 high-quality MQLs per month after initial ramp period

Strategic Partnership Development

• Proactively identify and propose new offer opportunities, strategic partnerships, and market analysis
• Cultivate relationships with industry influencers, conference organizers, and strategic partners
• Develop thought leadership amplification strategies that extend our industry reach
• Build and maintain relationships with decision-makers at enterprise-level prospects

Skills You'll Bring to the TableMust-Have Expertise

• Proven Track Record: 5+ years of B2B sales development with demonstrated success generating MQLs for professional services ($100K+ deal sizes)
• CRM Mastery: Advanced proficiency CRM management, marketing automation, custom reporting, and complex workflow creation
• GTM Automation: Hands-on experience with Clay, Claude, data enrichment tools, scrapers, and automation platforms
• Thought Leadership Leverage: Proven ability to convert speaking engagements, virtual events, webinars, and thought leadership content into qualified leads
• Conference Strategy: Experience developing and executing conference-based lead generation strategies with measurable ROI
• Data Excellence: Advanced proficiency in Excel, Google Suite, data visualization tools, and analytics platforms

Essential Qualities

• Relationship Building: Genuine passion for helping prospects and building long-term business relationships
• Strategic Thinking: Ability to see the big picture and develop sophisticated multi-channel campaigns
• Proactive Leadership: Takes initiative to identify opportunities and propose solutions without being asked
• Creative Problem Solving: Thinks outside the box and challenges conventional approaches
• Results-Driven: Focuses on quality metrics over vanity metrics—engagement over opens, conversations over clicks
• AI Enthusiasm: You don't just use AI tools, you build with them—constantly testing new ways to make prospecting and outreach faster, smarter, and more personal

Bonus PointsNext-Level Technical Skills

• Experience with advanced automation platforms (n8n, Make)
• Proficiency with Apify, Phantom Buster, or similar data extraction tools
• Experience with AI-powered content personalization
• Knowledge of SEO/content marketing industry trends and key players

Industry Experience

• Background in marketing agencies, particularly AI Search or SEO or content marketing
• Experience working with enterprise-level B2B prospects
• Track record of successful expertise-lead generation in professional services