Graphic Designer Boston, MA, United States TOYS, GAMES, LICENSING & ENTERTAINMEN

Graphic Designer

Boston, MA, United States

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas.

Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Hasbro is seeking a Graphic Designer to join our Brand Creative team. This role reports to the Creative Director and works closely with Senior Graphic Designers and Associate Graphic Designers across brands and initiatives.

This is a highly collaborative, hands-on role for a designer who brings strong craft, growing strategic thinking, and the ability to translate brand strategy into clear, scalable visual systems. You’ll play a key role in building brand frameworks, toolkits, and core creative assets—and seeing them through execution across multiple channels and partners.

We’re looking for a Graphic Designer to join the Nerf team, helping shape bold new ways of graphic storytelling that bring compelling themes and collaborations to life across our products and brand experiences. This role is all about pushing creative boundaries—translating trend-forward, consumer-driven insights into dynamic visuals that resonate with kids and collectors alike.

The ideal candidate brings strong graphic design fundamentals, exceptional illustration and typography skills, and a sharp eye for emerging trends to create impactful, ownable brand moments.

This position sits within a larger creative team supporting both Nerf and Play-Doh, offering the opportunity to contribute across iconic brands while driving fresh, innovative design thinking.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA.

A Day In The Life of a Graphic Designer

Brand Development & Creative Execution

• Develop and execute high-quality visual assets that bring brand strategy to life across packaging, retail, eCommerce, marketing, events, and internal presentations.
• Contribute to the creation of brand foundations, visual languages, and design systems that enable consistent execution at scale.
• Design and help evolve Brand Asset Toolkits (BATs), style guides, templates, and modular assets that support global and cross-functional teams.
• Translate creative direction into clear, actionable design solutions that balance craft, consistency, and flexibility.

Systems Thinking & Scale

• Think beyond single executions—consider how assets will be used, adapted, localized, and extended across channels and regions.
• Ensure design work aligns with established brand standards while allowing room for thoughtful evolution and innovation.
• Help maintain brand integrity by applying guidelines consistently and flagging gaps or opportunities within existing systems.

Collaboration & Process

• Partner closely with Associate Creative Directors, Senior Designers, and cross-functional teams including Marketing, Franchise, Packaging, Merchandising, eCommerce, Photo Studio, LCP, and Production.
• Collaborate with internal and external partners to ensure assets are delivered accurately, efficiently, and on time.
• Participate in creative reviews, critiques, and working sessions—offering thoughtful feedback and contributing to collective problem-solving.
• Support Associates through informal mentorship, guidance, and example-setting in craft and process.

Strategic Thinking & Growth

• Demonstrate curiosity and emerging strategic thinking—asking smart questions about the “why” behind the work, not just the “what.”
• Contribute ideas during early concepting and brand development phases, helping shape creative direction within established guardrails.
• Stay current on design trends, tools, and emerging technologies (including AI-assisted workflows) that can enhance creative efficiency and output.

What You'll Bring

• Bachelor’s degree: in Graphic Design, Visual Communication, or equivalent professional experience.
• 3–6 years: of professional experience in a creative agency, in-house brand team, or similar environment.
• Proficiency: in Adobe Creative Cloud (Illustrator, Photoshop, InDesign); familiarity with presentation design and digital formats required.
• Experience: designing for multiple channels, including print and digital.
• Exposure: to packaging, retail, or eCommerce design is a plus.
• Interest: in brand strategy, creative systems, and scalable design frameworks is strongly encouraged—even if still developing.
• A strong portfolio: demonstrating brand-focused design, not just one-off executions—showing systems, consistency, and thoughtful application across touchpoints.
• Solid design fundamentals: typography, layout, color, hierarchy, and composition.
• Experience: working within brand guidelines and contributing to their evolution.
• Comfort: collaborating across disciplines and navigating feedback from multiple stakeholders.
• A balance: of craft excellence and practical problem-solving.
• A proactive mindset: with a desire to learn, grow, and take increasing ownership over time.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range: for this position is $64,900.00 to $97,300.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!

Job Titles

• Graphic Designer
• Senior Graphic Designer
• Freelance Designer
• Freelance Graphic Designer
• Lead Graphic Designer

#J-18808-Ljbffr