SEO Analyst

The SEO Analyst is a critical role that collaborates with the Account Management team to develop and implement effective SEO strategies and action plans. The primary goal is to help clients achieve their lead generation and e-commerce revenue objectives through a comprehensive approach to search engine optimization.

The position requires a strong analytical mindset, problem-solving skills, and the ability to conduct thorough site audits, backlink analyses, and keyword research.

Duties of the SEO Analyst

Responsibilities

• Create the monthly/quarterly SEO strategy and action plan based on objectives, priorities, and strategic opportunities.
• Work with the Internet Marketing team and the Content Marketing team to execute the monthly action plan
• Ensure all monthly SEO action plans meet the agency’s obligations to clients and fall within the appropriate budget
• Conduct site audits to identify on-site SEO issues and report the findings to the Account Manager
• Conduct backlink analyses to identify link risks and opportunities and report the findings to the Account Manager
• Conduct off-site audits to identify citation issues and other off-site issues and report the findings to the Account Manager
• Work with the IM team (IM Manager, IM Specialist) to conduct keyword research and provide analysis to the Account Manager
• Participate in client calls, as needed, when requested by the Account Manager
• Communicate results and activity to account managers monthly

Required Skills/Experience

• Strong analytical abilities
• Strong problem-solving skills
• Experience conducting SEO site audits
• Ability to conduct and analyze keyword research
• Ability to analyze backlinks
• Knowledge of HTML4/5, CSS, JavaScript, and familiarity with basic server and hosting concepts.
• Strong interpersonal communication skills
• Ability to prioritize on-site and off-site activities for maximum SEO impact
• At least 2-3 years of professional SEO experience working with clients or in-house

Education

The SEO Analyst position requires a bachelor’s degree in marketing, business, computer science, or a related field. However, relevant experience and a strong portfolio demonstrating SEO skills and success will gladly be considered in lieu of a degree.