Sr. Global SEO/GEO Strategist

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries - moving AI from possibility to production in real-world enterprise environments every day.

Job Title: Sr. Global SEO/GEO Strategist

Department & Team: Web Team, Demand Gen

Reports to: Beth Neff, Sr. Manager of Web, Growth and CRO

Location: US Remote

Job Description

Sr. Global SEO/GEO Strategist

OVERVIEW

We are looking for an experienced and strategic Senior SEO & GEO Strategist to join our Web Marketing team. This role is responsible for planning, implementing, and optimizing enterprise SEO and Generative Engine Optimization (GEO) strategies that increase organic visibility, web engagement, and business impact across traditional search engines and AI-powered discovery platforms.

As our digital presence continues to play a critical role in business growth, this position will serve as a key driver of search strategy, technical optimization, content discoverability, and AI search readiness.

The Senior SEO & GEO Strategist will partner closely with global stakeholders, web teams, content teams, product marketing, and analytics teams to ensure search excellence across Genesys.com and related digital properties while advancing the organization's AI search and answer engine visibility strategy.

WHAT YOU WILL DO

• Develop, manage, and execute global SEO and GEO strategies aligned to business, marketing, and pipeline growth objectives.
• Optimize content and digital experiences for traditional search engines and AI-powered discovery platforms, including ChatGPT, Gemini, Perplexity, Copilot, and emerging AI search experiences.
• Act as the primary liaison between web marketing teams, SEO agencies, regional stakeholders, content teams, and business leaders to ensure alignment on search strategy and execution.
• Lead keyword, topic cluster, entity, and competitive research to identify new opportunities for growth, authority, and discoverability.
• Monitor and analyze performance across platforms including Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Conductor, and other SEO technologies.
• Produce technical SEO analyses and recommendations related to site architecture, crawlability, indexing, structured data, Core Web Vitals, and overall search performance.
• Routinely evaluate and optimize on-page SEO elements, content structure, internal linking strategies, and user engagement signals.
• Partner with Campaigns, Content and Product Marketing teams to create search-optimized and AI-friendly content that supports customer journeys and business goals.
• Refine requirements, priorities, and best practices in response to search engine algorithm changes, AI search developments, and evolving digital marketing trends.
• Develop frameworks to measure AI search visibility, citation frequency, answer engine performance, and overall GEO effectiveness.
• Build executive-level reporting and communicate strategic insights, opportunities, and recommendations to stakeholders.
• Mentor team members and serve as a subject matter expert on SEO, GEO, search trends, and digital discoverability.
• Contribute to the continuous improvement of web engagement strategies, user experience, and organic growth initiatives.

WHO YOU ARE

• 5+ years of experience in SEO, digital marketing, content strategy, or a related discipline, preferably within a SaaS or technology organization.
• Deep expertise in technical SEO, on-page optimization, content strategy, keyword research, analytics, and search performance measurement.
• Strong understanding of Generative Engine Optimization (GEO), AI-powered search experiences, and emerging search technologies.
• Hands-on experience with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Scalenut, Screaming Frog, or similar enterprise SEO platforms.
• Working knowledge of HTML, CSS, website architecture, and technical SEO best practices.
• Proven ability to independently identify opportunities, solve complex problems, and drive strategic recommendations.
• Strong analytical skills with the ability to translate data into actionable business insights.
• Experience influencing cross-functional stakeholders and driving alignment across global teams.
• Excellent communication, presentation, and stakeholder management skills.
• Highly organized with strong attention to detail and a commitment to excellence.
• Passionate about staying ahead of industry trends, search innovation, and AI-driven discovery experiences.
• Demonstrated ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Compensation

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$108,700.00 - $191,100.00

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

Click here to view a summary overview of our Benefits.

Working at Genesys

• AI at enterprise scale - Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
• A flexible-first culture - Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
• Growth in the AI era - Build future-ready skills through mentorship, learning programs, leadership development and education support.
• Time to recharge and give back - Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
• Recognized globally - Genesys is Great Place to Work certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

What Happens After You Apply

After you apply, here's what you can typically expect

• Our Talent Acquisition team reviews your application with the hiring team.
• A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.
• Next, you'll meet the hiring manager and other members of the interview team.
• We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.
• After interviews are complete, our team will follow up with the final steps.

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.

Stay Connected

Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.

Get notified about relevant opportunities.

Be the one building what's next - where AI, experience and impact come together.

Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.

About Genesys

Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise.

As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.

You can expect a response within 24-48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation-such as application follow-ups or resume submissions-may not receive a response.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

Skills

Analysis Skills, Artificial Intelligence (AI), Best Practices, Business Growth, CSS (Cascading Style Sheet), Campaigns, Channel Strategies, Cloud Computing, Communication Skills, Competitive Research, Content Structure, Continuous Improvement, Contract Research Organization (CRO), Cross-Functional, Customer Experience, Customer Relations, Customer Support/Service, Dental Insurance, Detail Oriented, Emerging Technology, Genesys Solutions, Google Analytics, Google Search Engine, HTML (HyperText Markup Language), Industry/Trade Analysis, Keyword Research, Leadership, Marketing, Marketing Strategy, Mentoring, Multiplatform/Cross-Platform, Online Marketing, Operational Improvement, Operational Strategy, Order Delivery, Organizational Skills, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Problem Solving Skills, Product Marketing, Sales Prospecting, Search Algorithms, Search Engine Optimization (SEO), Search Engines, Search Technology, Service Delivery, Software as a Service (SaaS), Structured Data, Sustainability, Team Player, Technical Strategy, Technical Writing, User Interface/Experience (UI/UX), Vision Plan

About the Company

Genesys Cloud Services Inc